Emily Morrow Home names convention introductions | Business Builder | Floor Covering Weekly

— Read on www.floorcoveringweekly.com/main/business-builder/emily-morrow-home-names-convention-introductions–25127

Business Builder

Emily Morrow Home names 2019 convention introductions

Monday, December 17, 2018

[Dalton] The Emily Morrow Home brand of luxury hardwoods has released its upcoming introductions to be made at conventions being held throughout 2019. The authenticity behind these products comes from the personal experiences and travels of CEO and founder, Emily Morrow Finkell, who once again draws from her adventures to create 12 new designs. 

Safari Collection
A once-in-a lifetime journey across Africa inspired a collection of hardwoods that captures the incredible beauty, textures and colors of its scenic landscape. Included in the Safari Collection are four styles, crafted in the USA of White Oak and enhanced with a 2.5mm wear layer and aluminum oxide finish to protect against scratches. To minimize joints, Emily Morrow Home said it mills each plank with ultra-micro bevel edges, creating a smooth, clean look.

  –Tusker Herringbone and Tusker Wide
Not only is Tusker the Emily Morrow Home Color of the Year for 2019, but it’s the featured product in her stunning array of new introductions. Patterned after the majesty of African elephants, the striking, sliced-face visual is colored in warm taupe with subtle striations of gray and ivory. Offered in sizes specifically cut for herringbone installations as well as 9” widths, these companion planks give customers the ability to vary the layout of this gorgeous look as they extend it throughout their home.

  –Great Migration Herringbone and Great Migration Wide
One of Africa’s most spectacular events is the great migration of wildebeest, zebras, and gazelles across Northern Tanzania and Kenya. The vastness of the herds creates a magnificent movement of color that is reflected in Emily Morrow Home’s latest creation. The sliced-face texture of the Great Migration styles have a matte finish and come cut specifically for herringbone installations and in complementary 9” widths. 
  –Serengeti Spirit 
Named after the endless plains of the Serengeti, this new introduction has an innate beauty that’s easy to admire. The 7” wide planks boast a natural coloration that exudes warmth, creating a look that enhances any interior setting. Crafted of natural-grade, sawn-face White Oak, Serengeti Spirit has fewer knots and a smooth, lightly wire-brushed finish.

  –Moon River 
Luxurious hues ranging from tan to taupe flow across Moon River’s smooth, sawn-face surface. The effect gives each 7” plank incredible color movement, which works in harmony with its subtle graining. Light cerusing and a matte finish add even more visual appeal to this statement piece.

Metropolitan Collection
Emily Morrow Home’s Metropolitan Collection consists of three styles that bring a sense of city living to today’s homes. Crafted of White Oak in 7” widths, the planks have ultra-micro beveled edges and are enhanced with a 3.5 mm wear layer and aluminum oxide finish, for exceptionally durability and scratch resistant, the company said. 

  –Total Eclipse
Influenced by one of nature’s most awe-inspiring sights, Total Eclipse has strikingly dark features. A hint of creaminess gives the style a subtle warmth that also works to elevate its light gray, cerused grain and lightly hand-brushed hand detailing.

Inspired by the paddocks of the Kentucky Derby, this exquisite beauty is colored in gray brown striations with light touches of creamy white cerusing. Its matte finish and wire-brushed hand detailing further accentuate its uptown style, making it a popular choice for todays’ interiors.

  –Santa Rosa
Santa Rosa began with a “Gesso moment,” which sparked a desire to create a hardwood with influences of plaster white effects.  It took a lot of design magic to bring the vision to life, but the finished look successfully achieves the perfect wash of chalkiness. Its matte, muted aesthetic and soft, wire-brushed finish play off the clean elegance of “California cool” monochromatic interiors.

Heritage Collection 
The Heritage Collection is defined by warm, traditional colors that are rich in tone and aesthetic. Each style is influenced by cherished experiences rooted in customs and places that are forever timeless, the company added. Wear and scratch-resistant, the 7” wide White Oak planks have ultra-beveled edges, which minimize joint grooves for a clean, smooth look.
The exquisite chestnut color of Justify, the Triple Crown winner, inspired the look of this beautiful hardwood. Enhanced graining and subtle wire-brushing accentuate the rich brown color and give it a warmth that makes any décor more welcoming.

  –William & Mary 
The dark, cultured color of William and Mary has an heirloom quality that imbues a home with European grace. Very matte and gently wire-brushed, this old-world style has an oiled-rubbed look that retains is resemblance without the maintenance. 

  –Lewis & Clark 
Along the Lewis & Clark Trail in Montana, wheat fields blanket the landscape in every direction. The golden color of this grain is reflected in Emily Morrow Homes’ new introduction, which gives a welcome nod to the gradual entrance of a warming color palette. Earthy and casual, Lewis & Clark has an authentic quality that perfectly suits today’s relaxed lifestyle. 

In addition to showcasing these new introductions at Surfaces 2019 (Booth 925), Finkell is joining the Floor Covering Industry Foundation and a group of industry leaders for a panel discussion on cause marketing, entitled “Finding The Pot of Gold: The Greater Good.” She will also be a featured panelist for Mark Woodman’s “See Me, Feel Me, Design with Me” discussion, which will explore the key components of the designed space and how they can come together.

The Emily Morrow Home brand will exhibit at Domotex USA (Booth 1421) as well and is partnering with Domotex to host a designer trend panel discussion and luncheon entitled, “Design is a Journey.” Emily Morrow Home can also be found at Booth 925 during TISE 2019 and CCA Booth 733. 

DESIGN IS A JOURNEY: Designer Trend Panel Discussion & Lunch

Hosted by Emily Morrow Home 

Friday, March 1 | 11:30am – 1:00pm

$45 until January 31st/$60 after January 31st

Join a panel of leading interior designers from across the nation in discussing their individual design journey. How are they inspired? What macrotrends are in the forecast? What impact does flooring make in the design process? How are the hottest design trends invading flooring?

Come away from the event refreshed, invigorated, and inspired to better serve your customers. The event is hosted by Emily Morrow Finkell, interior designer and founder of Emily Morrow Home luxury hardwood flooring. Emily will discuss how her own design perspective is evolving after a trip to Africa to witness the great wildebeest migration.

Enjoy a delicious lunch, comfortable seating, and great discussion. See you there!

‘Home Town’ strong with United Way Women’s Leadership Council | Lifestyles | dailycitizen.news

It was a huge honor and pleasure to be a part of this wonderful and inspiring luncheon with HGTV’s Erin & Ben Napier, hosted by United Way Women’s Leadership Council…Congratulations and thank yous go out to Amanda Burt, Andrea Ross, Dixie Kinnard, Lynn Whitworth, Brenda Knowles and all the other talented people involved in coordinating and planning the day! I am so proud of #MYHOMETOWN Dalton, Georgia.

United Way of Northwest Georgia’s Women’s Leadership Council held its sixth annual Spring Symposium on April 18 at Walnut Hill Farm. Erin and Ben Napier from HGTV’s “Home Town”
— Read on www.dailycitizen.news/content/tncms/live/

United Way of Northwest Georgia’s Women’s Leadership Council held its sixth annual Spring Symposium on April 18 at Walnut Hill Farm. Erin and Ben Napier from HGTV’s “Home Town” were the featured speakers.

United Way Board Member Emily Finkell of Emily Morrow Home facilitated the event with 250 in attendance. Patti Renz, United Way board member and realtor at Coldwell Banker Kinard Realty, and Marianne Murry, United Way Volunteer Center Council member and director of marketing at Engineered Floors, shared their journey to join United Way’s Women’s Leadership Council.

Erin and Ben Napier live and restore homes in small town Mississippi. When they aren’t renovating homes, the couple and four of their best friends sell heirloom wares and durable goods at their made in the USA shop, Laurel Mercantile Co. Erin and Ben reside in Laurel, Miss., believing quality of life is best in a small town.

United Way of Northwest Georgia’s Women’s Leadership Council invited the Napiers to share their passion for revitalizing small towns and products made in America. Their dedication to improving their home town is perfectly aligned with United Way’s commitment to building a better community and enhancing quality of life.

Erin and Ben’s journey to becoming stars of their HGTV show was a bit of an accident as they were discovered on Instagram. However, their commitment to making their hometown of Laurel a great place to live was very intentional. When they began sharing the story of Laurel, they realized that there were a lot of perceived problems that didn’t really exist. It was really all about perception, and perception can be changed. Erin stated, “I started painting this picture of Laurel the way I saw it, as a beautiful town to live and raise a family in.” She began sharing photos of the exciting things they were doing in Laurel, and people took notice. Eventually, the Napiers were approached about hosting a show on HGTV and the rest is history.

“The discussion led by Emily Finkell was perfect for our community as we look to the future and seek ways to make our community a better place and more appealing for both residents and prospective residents,” United Way President Amanda Burt said. “The Napiers shared many great truths that spoke to our community. Their home town of Laurel, Miss., evolved because of the industry, much like our own community. They are strong advocates of American manufacturing and shared that anyone who is serious about revitalizing small towns has to be serious about American manufacturing. ”

The Napiers made sure to explain that change doesn’t happen overnight. They shared that an overnight success takes 10 years. Part of that, they explained, is looking at where you want to be in three to four years and listening to and only saying yes to things that will get you there.

There is a role for everyone to play. The revitalization of their town took many people with very different backgrounds and talents working together to accomplish their shared goal of making their town great. It also takes boldness. Erin mentioned that one of her favorite quotes is “The ones who say it can’t be fixed are the ones who need to get out of the way.” Their entire message boils down to this: we are the ones who decide how our community looks. As Finkell said, “We are all ambassadors for our hometown.”

This year’s Spring Symposium would not have been possible without generous sponsors. United Way thanks the following sponsors:

Gold Level

• Engineered Floors

• Debbie Macon

• Shaw Industries Women’s Innovation Network

• Textile Rubber and Chemical Co. Inc.

Silver Level

• Coldwell Banker Kinard Realty

• Emily Morrow Home

• Dixie Kinard

• Kim L. Woods Construction Inc.

• Simply Outrageous

• Walnut Hill Farm

• The Yellow Bird

For more information on United Way’s Women’s Leadership Council contact amy.ross@ourunitedway.org or call (706) 876-2552

E|M|H: Our First Featured Designer Spotlight  

It’s beginning to look and feel like “spring” here in Georgia…and with this beautiful sunshine, our thoughts turn to tackling home improvements and design projects, doesn’t everyone’s? We want to help you with inspiring and informing your customers and clients in meaningful ways, perfectly suited to your unique needs. Please let me know what you want and need.

In April, Emily Morrow Home and team will be hosting a Design Summit in Nashville, Tennessee for discussions and presentations of current design trends as well as presenting the coming mega-trends that I recently shared in Dallas, Texas at the CCA Global Carpet One National Convention. It was there that we launched the Emily Morrow Home 2018 Color of the Year, Matte Black. Stay tuned for more details on this Design Summit.

We are going to be hosting regular designer spotlights that we’ll share with you throughout the year. You’ll see and get to know both residential and commercial designers, all of whom share insights and details about their projects as well as their perspectives regarding hardwood flooring. In addition to meeting our own Emily Morrow Home Designers of Distinction, we invite you to submit your own “designers of distinction” for us to feature on our website and in our upcoming blog posts, some of the content is viewed and shared via publications with readership well over 1 million in print and even more digitally. We love making new friends and look forward to introducing our friends to you!

Thank you,

Emily Morrow Finkell


Our First Featured Designer Spotlight  |  Mollie Surratt Interiors 

Today, we’re so excited to introduce you to our dear friend, Mollie. She is usually speeding in with an oversized Louis Vuitton bag full of pull ups, pink lip gloss and paint swatches—with a Starbucks in hand.  She’s got a great eye for interiors that translates to, well, real life.

Born and raised in a suburb north of Atlanta, Mollie grew up in her family’s growing couture bridal business. Today, her family’s business, bridals by lori, is the stage of the hit TLC reality show Say Yes to the Dress: Atlanta. You may sneak a peek of Mollie on the show from time to time alongside her mother, storeowner and star, Lori Allen.

While a love of fashion captured her heart from an early age, Mollie’s world collided with interior design during her teen years. A dear family friend, Lillian Tate, started a small interior design firm and invited Mollie to High Point market. During this trip, a passion for interior design was ignited as her hand ran along the curves of elegant furnishings and luxe fabrics. It was magic!

A journalism and mass communication major at Samford University in Birmingham, Ala., Mollie joined her talents of writing and communications– and love of interiors- after college. Her first entrepreneurial adventure was beginning Cosmopolitan Events, an upscale event design firm. During this time, Mollie planned over 30 weddings and special events throughout the south. From intimate gatherings in the Savannah Room at the Four Seasons Hotel, to lavish weddings for 1,200 guests, her unique style and ability to listen to her clients created unforgettable soirees.

Upon meeting her husband and relocating to north Georgia in 2006, Mollie spent 12 years in a blazer and heels leading two of the world’s largest flooring and carpet manufacturers in public relations, communications and inbound marketing. Here, her teams won over 20 local and national marketing awards, and Mollie was named the national Digital Communications Leader of the Year by PR News in 2017. While exciting and full of new experiences, Mollie’s entrepreneurial spirit still burned bright in her heart.

In 2018, Mollie finally decided to take a long-awaited leap of faith. Feeling the pull to spend more time with her daughters and follow her dreams, Mollie left the corporate world to begin Mollie Surratt Interiors.  But, with her, she’s bringing rich experiences in couture bridal fashion, worldwide travel and multiple interior projects she completed while in the flooring industry. Her perspective is eclectic, considerate and sophisticated- with a huge dash of fun and humor in the mix. After all, what is life without a little laughter.

We love Mollie’s style and know you will, too.

Emily had the pleasure of meeting Mollie during her first days at Shaw Floors. New to the area and full of questions, Emily took Mollie under her swing as a little sister, if you will. Emily mentored Mollie and, before long, their lives and families became intertwined and so dear. Emily was there for Mollie’s wedding 10 years ago as well as the birth of both of her daughters. Such a special friendship was formed, rooted in the love of family and design.

Like Emily, Mollie is crazy about black. And we just knew Mollie’s design inspirations would include a piece of her signature Mackenzie Child’s Courtly Check. Many of the pieces in Mollie’s vision board can be found in her personal home, like the legendary Artichoke Lamp from Stray Dog Designs. When asked about her pallet, Mollie explains what she loves about matte black. “Not only is it forgiving and durable for busy homes like mine, but it’s just so darn chic. It will never go out of style, and I love it with a pop of red or magenta. My favorite look is when a client is bold enough to do black walls and black trim. Now, we’re talking!”

Mollie’s favorite floor: https://www.emilymorrowhome.com/product/authentic-luxury/

Authentic Luxury is my favorite Emily Morrow Home hardwood floor. The sliced white oak plank is distressed by hand for a true craftsman’s finish. I’m a huge fan of wide plank floors and Authentic Luxury is 7” wide and up to 8’ long. The natural graining and detail of the floor is accentuated by the finish, and it fits with many different design styles. I’m completely in love!! (And don’t you adore those leopard Kate Spade Keds?)

Copyright © 2018 EmilyMorrowHome, All rights reserved.

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We personally invite you to #VOTEEMILY

Dear Valued Retail Partners:

On behalf of the Emily Morrow HOME Team, we hope you enjoyed a wonderful holiday with your family and dear friends.

Believe it or not, Surfaces 2018 is just around the corner. Things are bustling around here as we put the final preparations on our beautiful new luxury hardwood products that are sure to wow and inspire. We would like to personally invite you to visit our space, located within the American OEM/Hearthwood Booth #665, to view our new products.

This year, Emily Morrow HOME is nominated for the Floor Covering Weekly Dealers Choice Awards in the Merchandising and Hardwood categories. We humbly ask that you vote for Emily Morrow HOME by visiting the Floor Covering Weekly booth #813. Your vote means the world to us and our growing brand.

The live link to our fun Instagram #VoteEmily selfie #IVOTED contest is


Please share the link with others who will be at Surfaces so they can go #VoteEmily too!

We can’t wait to see you and get your feedback on all that we’ve been creating.


Emily Morrow Finkell



As I’m preparing to
celebrate my 11th year anniversary of surviving Breast Cancer by
going on a photo safari, I find myself poring over images and
articles on Eastern Africa. This travel has been at the top of my
bucket list for ages and finally I’m finding the time to make the
trip. My expectations are great and I’m certain that I’ll return
with rich impressions from the wild-ness and beauty of the animals,
the land and the warmth of the people. Thinking over history and my
limited view of what “Africa” is, I can’t help but think of one of
my favorite movies, “Out of Africa”, favrorite stores, Banana
Republic. Consider today all of the styles that have borrowed
elements straight from actual “safari attire” as well as other
iconic fashion and interior designers who infused their look with
“safari campsite” looks, but done so on a very luxurious scale. I’m
sharing some images from the things that have caught my eye and
look forward to sharing my travel photos in my next blog. One thing
that is for certain, I will return permanently changed and my
outlook on the world improved from this time out of the office.
It’s going to be a great source of product ideas, color stories as
well as interior design concepts that, like safari living, have to
be versatile, durable, comfortable and unwavering in style. Check
out my Pinterest board, “SAFARI AWAY” for my
visuals. http://www.pinterest.com/emilykmorrow/safari-away/
Be well and stay tuned! Hugs, Emily



http://www.pinterest.com/emilykmorrow/safari-away/out of africa 1




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