EMILY MORROW HOME RELEASES The ENTIRE 2021 COLOR FAMILY OF THE YEAR and our hardwood flooring styles which fall into the color families. 




Dalton, GA, FEBRUARY 11, 2021 – Emily Morrow Finkell, founder and CEO of Emily Morrow Home, is pleased to announce the release of the 2021 Color Family of the Year, MILLED NATURALS.

Please find below our press release outlining the color stories behind the 2021 Color of the Year, also the supporting images and linked here is the EMH Milled Naturals Video which tells the story in a little more than one minute. 
Because great design does not cease during a pandemic, our “travel” to research the market trends has been ongoing. 
We hope you enjoy our color story and if you have an interest in learning more  about our “GOAT-inspired” Color family, we’d love to share it!





Gold’s warming influence sets the stage for a brown-based color story

Dalton, GA – February 12, 2021 – Color is Relational. For COTY 2021, Emily Morrow Home sees a bigger picture of how color reflects a Healthy living lifestyle… one of being “At home” with family. We are all on the journey of change…yearning for comfort and community. This sense of community influenced us to choose a different path for the Color of the Year 2021. Rather than highlighting 1 color, EMH to choose to highlight a Color Family…of 9!

Introducing the EMH 2021 Color Family of the YearMilled Naturals

Milled Naturals is a universal, must-have color family that emits an elevated level of luxurious tones for 2021.Gold’s warming influence gives this color family a seasonless and timeless appeal. When paired with each other, all 9 colors in the Milled Naturals family work together, harmoniously. They are also quietly confident when standing on their own. The lighter, luxurious Milled Naturals have a graceful subtlety that is tranquil and soothing.

This family has strong roots of yellow and red that provide balance to the more saturated Milled Naturals. This brown-based story has long-lasting relevance and is a fresh new direction from the market saturated grey influence of recent years. Like freshly tilled earth from which nature springs, Good Earth is the first color in our color family, followed by the ever-nurturing Goat’s Milk. Good Earth is best represented by two deep brown hardwood styles, William & Mary and Handmade Harvest. Goat’s Milk can be found in our Cosmopolitan Coast and Surf Shack.

We believe that when you experience the warmth of the Milled Naturals, they will influence a conversation of grounding words, ripe for our life-stretching moments.


Universal | Seasonless | Authentic | Flexible | Artisanal | Heirloom | Legacy

Tranquil | Community | Regenerate | Cocoon | Comfort | Tactile |Confident

Expect our natural hardwood flooring to show its natural beauty… listening to its inherent design and texture that nature calls us to appreciate.

By adding bold, organic accent colors, the pairing of Milled Naturals offers endless color combinations that have universal application. Refresh with vibrant trending Greens, powdered and chalked tints, rich jewel tones, and orange- based color combinations.

As we continue to search for support, comfort, trust, and interactive touch, the time has come for the universal warmth of the 2021 EMH Milled Naturals color family.

Stay tuned, monthly, for more in-depth stories of each of the 9 EMH 2021 Milled Naturals to be released throughout the year.



























My sister’s baby goat visited my offices and I was smitten…to the point of shifting our color story to GOAT’S MILK.

About Emily Morrow Home

Emily Morrow Home is a leader in the American hardwood flooring industry. Founded by Emily Morrow Finkell, the company offers high-quality, luxury hardwoods to retailers through select distributors and buying groups. All flooring products are sustainably harvested, constructed, and finished in the USA. Finkell is a member of the NWFA (National Wood Flooring Association); NWFA Verified from U.S. Renewing Forests; California Environmental Protection Agency Air Resources Board; Allied Member ASID; CMG; and SCS Certified Indoor Advantage Gold For more information, visit or Facebook, Twitter, Pinterest, Instagram, YouTube or Vimeo.

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