DESIGN SPECTATOR: Journey to the biggest flooring and design trends in 2017

DESIGN SPECTATOR:
JOURNEY TO THE BIGGEST TRENDS IN 2017
The Surfaces Issue

In order to prepare for a journey, you must first know where you’ve been, where you are currently, as well as where you want to go. I love planning trips and anticipating all the various twists and turns that I might encounter so that I’m sufficiently packed and well-prepared. In thinking about 2017, it is not unlike a journey. The next big product or design idea is probably already in the development process and without doubt will emerge this market season.

Where we’ve been:
It goes without saying, the floor covering and design world have been saturated with grays, taupes, off-whites and visuals that imply “reclaimed”, whether it’s hardwood floors, resilient vinyl, porcelain tile, carpet or rugs. We’ve witnessed a shift of market dominance from soft to hard surface, the softening of soft goods, the pendulum shift back from carpet that’s “too soft”, explosion of anything that is labeled as “waterproof”, and the clear expectations of the consumer for products that “perform” underfoot while looking beautiful.

Where we are:
It’s been eight years since we’ve had a change in the presidential leadership of our country, and no matter what your politics are, the change always leads to movement in things that impact our industry. We are already seeing an upswing in the stock market, optimism in new home construction, increases in existing home sales, and the Federal Reserve has raised interest rates for the first time since 2008. All these factors are going to result into some noticable new ideas coming to life.

Where we are going:
While there are so many trends for 2017 we can cover, the most interesting are ten mega-trends that we’ll readily see in floor covering.
1) If you’ve noticed there’s been an influx of marble, especially cararra and calacatta marbles, then you’ve seen the influence of “understated luxury”. The marbled effects are going to continue to grow in resilient vinyls and even reproduced in porcelain tiles.

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Mohawk Style “Marianna Calacatta” Porcelain Tile falls directly into the “Understated Luxury” trend with its upscale calacatta marble visual in a wide variety of sizes, in both gloss and satin finishes.
2) For the ever-growing love for “uncluttered living”, look for more and more clean lines, little to no visible wood grain or character. This will mean less and less of the hand-scraped, chatter-marked or knotty wood visuals.

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Mohawk Style “Vintage Vintique” – color “Winter Oak” hits the sweet spot of uncluttered living due to the clean wood grain visual in a cerused white-oak finish, with little character or knots showing.
3) While it may sound like a contradiction of #2, it’s entirely different and noteworthy. There’s a huge global or “travel inspired design” movement. This flooring influence will mean oversized geometric design motifs in rugs and carpet, more and more antique persian rugs, especially layered over jute, sisal or seagrass broadloom and hardwood flooring.

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The wire-brushed hardwood floor is “Global Spirit” by Emily Morrow Home layered with Stanton Carpet Styles: “Bali” and “Belize” woven jute, Color: “Macadamia” and the iconic “Serengeti” woven polypropylene in color “Wild Root” from their “Kilimanjaro Collection”.
4) If you’ve seen HGTV, you’ve watched Chip and Joanna Gaines’ “Fixer Upper” show and their “Urban Farmhouse” look which is a blend of rustic, reclaimed, distressed paint treatments and wood everywhere.

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The “Fixer Upper” Power Couple Chip and Joanna Gaines have created a major design movement with their easy-living “Magnolia Home” urban farmhouse lifestyle.
5)“Japanese and mid-century modern” influences are creating a hybrid design style where you’ll find traditional and modern details and clean lines. Light and neutral hardwood floors, long and wide wood planks with zero character or gloss, and neutrals will keep things light.

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Surya Rug Fall 2016 Fall “Amadeo” features zen-style cross hatching in a quiet monochrome range of grays. Speaking to the need for uncluttered and simpler living, the subtle pattern and palette fit into many design styles.
6) The wood has migrated up from the floor to the walls and includes many of the wood trends from 2016 into 2017 like reclaimed gray barnwood and painted white or white washed ship lap boards, *another influence by the “Fixer Upper” designer.

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Eastern Accents High Point Fall 2016 styled by Thom Felicia featuring wood wall decor
7) The “Danish movement” is working its way through hard and soft surfaces. We’ve seen glimpses of this in one of Shaw’s newest porcelain tile styles, “Glee” that has the look of concrete embossed with wood grain. Plaster, chalky or matte finishes have been working their way into the interiors world gradually. Initially we saw introductions of “plastery white” vases and vessels at the various interior design and home furnishings shows in Europe and the US, matte black automotive paints in luxury sports cars, and then black in virtually every category one can imagine…so when you pair two or more rather significant trends, what do you get? A mega trend that takes flight and has longevity in the marketplace. Check out the following examples of this mega trend…

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Barbara Barry for Global Views highlights the “plaster” whites, off whites and dove grays in various vessels at this Fall 2016 High Point Show.

For more on the “matte” and “plaster” trend…

Check out my friends from HGTV Home Nancy Fire and HGTV Dream Home Designer Bryan Patrick Flynn on YouTube as they talk about Matte Black faucets in Delta’s showroom at KBIS https://youtu.be/4wW3OGoEA0U

Ties directly into the precursor trend of black stainless steel at KitchenAid as well as a little nod to LaCornue’s luxurious black ranges.

https://www.deltafaucet.com/design-innovation/inspiredliving/go-to-the-dark-side-6-reasons-to-love-a-matte-black-faucet
Matte, Metals and Black combined for a winning finish in 2017…combining multiple design trends into one mega trend #MatteBlack #BlackStainlessSteel #kitchenaidappliances #matteblackdeltafaucets
https://www.kitchenaid.com/major-appliances/black-stainless-steel/

Stanton Carpets interpretation of the danish design trend “Hygge”
Stanton Carpets interpretation of the danish design trend “Hygge”

Take note of an unfamiliar term, “hygge”, a bulky cabled yarn found in throws. The bulky cabled yarns will be difficult to translate into broadloom carpets due to manufacturing and performance challenges but handmade rugs will be sourced from Denmark. Look for translations of the “knitted visuals” among chunkier tufted and woven loop pile carpets.

8) Vibrant jewel-tones in accessories for the home require a set of “new neutrals” beyond the gray and taupes of the past 10 years. Muted earth-toned shades of terracotta, camel and sand play nicely with the jewel-tones. These neutrals will be needed in backsplash subway tiles, large format porcelain floor tiles as well as resilient vinyls, hardwood planks and even laminates.

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Surya’s Fall 2016 collection of rugs features this rug “Tessera” which is not only a montage of jewel tones but also an updated take on an ancient Persian design motif.
9) Blue, all shades of blue, is continuing to make its mark in homes. Painted kitchen cabinets in lacquered navy blue, gray-blue and robin’s egg blue are becoming more and more popular after their color panache has been brought to life at Kitchen and Bath shows as well as in Designer Showhouses.

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Stanton Carpet wilton style: “Carnegie” color: “Marine”
10) Last but certainly not least, the final mega-trend is “open living spaces” in the home. The ability for families to eat, cook, work and entertain in an open floor plan gives everyone the flexibility to adapt the purpose and use of any given space of the home. With an open floor plan, flooring must cross seamlessly from one area to another harmoniously. Designers, architects as well as design-savvy homeowners need to be able to find floor covering that is long, wide and visually open. Patterned carpets that will be most successful will look “woven” or have patterns that are wide open, large in scale with little to no contrast. Designers of open living spaces allow the homeowners the opportunity to define spaces. For example, conversation areas need to have grouped seating that is clearly defined by rugs layered on gorgeous hardwood or natural stone floors. Traffic within the open layout home flows strategically according to the arrangement of furniture and flooring.

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Due to the continuing demand for open living spaces in both remodeled existing homes as well as new home construction, wider and longer planks help to visually expand and open up areas, allowing the eye to flow harmoniously from one designated space to another. Mohawk’s SolidTech vinyl style “Vershire Steelgate” offers all the necessary attributes for an open floor plan.

In summary, each of these ten megatrends offer homeowners an important solution and that’s that they give variety, the ability to change or adapt the way they express their personal style in the home.

Design Spectator: And the 2017 Color of the Year is…

Design Spectator: The 2017 Color of the Year is…

It’s that time of year when all the color experts are huddling together making their final decisions, taking the last votes on what will be THE 2017 Color of the Year. It seems as if there are so many colors of the month, color alerts and colors of the year that it’s hard to discern which ones really are the most relevant.
Let’s start with some of the higher profile color experts…names and entities we all have heard of…Pantone, Color Marketing Group, Benjamin Moore Paint and Sherwin Williams paint…then zero in to the floor covering industry’s only color of the year to date, Shaw Floors.

The underlying purpose for designating any color of the year is to give a platform on which one can speak about the virtues, importance, and marketability of that particular color for a brand or product. With that in mind, I personally believe a COTY should be one that is currently running line and not something too far out in forecasting timeline that it looks or feels “lost” among the other colors in the marketplace at time of launch. It is difficult to explain why “Brand X” might choose a color to an “interiors” audience when it was most likely selected solely with “cosmetics” or “runway fashion” in mind. It’s another thing altogether when a company chooses gray, taupe or white because there’s been an abundance of those neutrals for years. There are still more Colors of the Year in taupe or gray because there are still so many new lines of furniture and accessories being launched at European and US furnishing markets which means they are still not only viable but quite salable as well.

For 2016, Pantone released two colors rather than just one, “Rose Quartz” and “Serenity” after years of their singular sensations, “Marsala” 2015, “Radiant Orchid” in 2014, “Emerald” in 2013, “Tangerine Tango” in 2012…and so on. The big names in paint like Benjamin Moore featured “Simply White” for their 2016 color and their pick in 2015 was “Guilford Green”, a silvery shade of sage. Sherwin Williams moved from their 2016 pick of “Alabaster,” and it’s “an understated and alluring hue of white,” according to Jackie Jordan, director of color marketing, to 2017 “Poised Taupe”…all basically neutral-neutrals.http://www.housebeautiful.com/design-inspiration/news/a6941/sherwin-williams-color-of-the-year-2017/.

Last year Sherwin-Williams chose “Alabaster” white as the Color of the Year and the 2017 winner is “Poised Taupe”. According to Sue Wadden, the director of color marketing for Sherwin-Williams,”It’s like gray and brown had a baby”. http://www.today.com/home/pantone-spring-2017-colors-t103095

 

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Sherwin Williams 2017 Color of the Year “Poised Taupe”

Shaw Floors began pronouncing their Color of the Year in fall of 2013 just in time for the 2014 January markets. The first was a very big color story then and now, “English Royal Navy”, and was featured on multiple shelter catalogs and publications as well as in the Shaw Floors Smart Home designs by Linda Woodrum interior designer for HGTV Smart Homes and Dream Homes. Shaw Floor’s choice in 2014 of “Navy Blue” was to signify the company’s long-standing “reliability, stability and commitment to remain a leader in fashion for the floors” which was critical then and now, then it was a world that was just healing from the recession. Since then, “Lady In Grey” was their choice for 2015 and White Hot for 2016…and our sources have stated that the 2017 choice will “definitely be colorful, not neutral”. I’m making some predictions as to what their new COTY will be: Either a mint green, leafy green or sea glass blue-green, all shown very prominently at High Point Spring 2016 in trend setting showrooms like Global Views showroom and Bungalow 5.

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What if the Design Spectator selected a Color of the Year for 2017? What would it be and why? Based on my travels and research at all of the international home furnishing shows and interior design expos, it is without a doubt a more colorful world than it was a year ago…a world where one cannot live without turning the corner of any given storefront window or shelter catalog and seeing this hue…that hue is blue…and even more specifically, “Nouveau Bleu”. Inspired both by great works of art as well as the recent discovery of a new color, the first new blue in over 200 years, known by scientists as “YInMn Blue”, “Nouveau Bleu” is vibrant and can work with dozens of other color families beautifully. After touring a few of my favorite art museums, the Metropolitan, the Louvre and most recently The National Gallery Museum in DC, I found myself immediately drawn to the great works of art by Van Gogh, Renoir, Cezanne and Gaughin who worked with incredibly vivid colors, especially blue. The interiors and the fashion worlds certainly are finding inspiration within the same color palettes as the artists. When polled on “favorite colors” blue often tops the list and it’s no surprise why. It feels good the very split second you see it.
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Bungalow 5
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Barclay Butera for Eastern Accents
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Barclay Butera for Eastern Accents
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KBIS 2016 vanity in the Kohler Showroom

High Point Spring 2016 Bungalow 5 Showroom

https://shawfloors.com/inspiration/inspiration-trends/shaw-color-of-the-year

Without any reservations, the Design Spectator’s Color of the Year for 2017 is “Nouveau Bleu”…. Based on my travels and research at all of the international home furnishing shows and interior design expos, today is without a doubt a more colorful time in our world…a world where one cannot live without this hue…and that hue, “Nouveau Bleu” was inspired both by great works of art as well as the recent discovery of a new color, the first new blue in over 200 years, known by scientists as “YInMn Blue”. After several tours of my favorite art museums, the Metropolitan, the Louvre, The National Gallery Museum and Musee d’Orsay, I found myself immediately drawn to the great works of art by Van Gogh and many others who worked with incredibly vibrant shades of blue. The interiors world is certainly finding inspiration within the same color palettes as the artists Van Gogh, Gaughin, Renior among others

Nouveau Bleu

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http://www.newser.com/story/228247/whoops-chemists-stumble-on-1st-new-blue-in-200-years.html

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Shaw Floors Color of the Year 2016 “White Hot”
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Shaw Floors Color of the Year 2015 “Lady in Grey”

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Tory Burch’s The Blue Room

Pantone Color of the Year 2016 – Rose Quartz and Serenity

www.pantone.com/color-of-the-year-2016

http://www.countryliving.com/home-design/color/news/a38728/blush-trend/
Pantone

For the first time Pantone introduces two shades, Rose Quartz and Serenity as the PANTONE Color of the Year 2016. Rose Quartz is a persuasive yet gentle tone that conveys compassion and a sense of composure.


  http://www.pantone.com/color-of-the-year-2013

Top 10 Colors: Spring 2016 Pantone Fashion Color Report – from …

www.pantone.com/pages/fcr/?season=spring&year=2016&pid=11

Pantone

Top 10 Colors: Spring 2016 Pantone Fashion Color Report – from Pantone.com …… This continual cycle of redefining the pallet of the season or the year arises …

Pantone Color of the Year 2016 – Color Formulas, Guides & Standards

www.pantone.com/color-of-the-year-2016-color-standards

Pantone

PANTONE Color of the Year 2016 can be found in the following color systems: ROSE QUARTZ.

Pantone Color of the Year 2016 – Shop Merchandise

www.pantone.com/color-of-the-year-2016-shop

Pantone

Get your Pantone 2016 Color of the Year Merchandise in Rose Quartz and Serenity. Mugs, Notebooks, Color Swatches and more from Pantone.com.

The 2017 Sherwin-Williams color of the year is Poised Taupe. This …

https://plus.google.com/100171369140264676940/posts/9vS6W5AeEmj

EMILY MORROW – Shared privately

Aug 30, 2016 – The 2017 Sherwin-Williams color of the year is Poised Taupe. This timeless neutral is modern, classic and a beautiful balance of warm and cool. Source: Poised …

Pantone Color of the Year 2016 – images and social

www.pantone.com/color-of-the-year-2016-social

Pantone

Share Images and video of Rose Quartz & Serenity, Pantone’s 2016 Color of the Year. Read social media and follow the colorful trend conversation on …

Fall 2016 Pantone Fashion Color Report

www.pantone.com/fashion-color-report-fall-2016

Pantone

Fall 2016 Pantone Fashion Color forecast report from Pantone Color. New York Fashion Week Designers and fashion industry color trends.

Color of the Year 2016: Simply White | Benjamin Moore

m.benjaminmoore.com/promo/color-trends-2016/

Search. Search. Search0. Search, Colors · Media · Products · Stores. Benjamin Moore Color of the Year Simply White OC-117 …

Sherwin-Williams Just Announced the Color of the Year http://hsbu.us …

https://plus.google.com/109286920494156593360/posts/ijNtoGSpJCu

Aug 31, 2016 – Sherwin-Williams Just Announced the Color of the Yearhttp://hsbu.us/1RZcXSj. Sherwin-Williams Just Announced the Color of the Year

Color of the Year 2016 | Color Trends of 2016 | Benjamin Moore

www.benjaminmoore.com/…/benjamin-moore-color-trends-2…

Benjamin Moore & Co.

Meet the Color of the Year for 2016: Simply White. Add ambience, definition, texture, or focus with this color to get some of the newest 2016 Color Trends.

DESIGN SPECTATOR for Floor Covering Weekly “Living With Color” by Emily Morrow Finkell

DESIGN SPECTATOR for Floor Covering Weekly: LIVING WITH COLOR

http://www.floorcoveringweekly.com/main/style-design/living-with-color-15457.aspx#.V6ic0mRVvLQ.email

What is it about color that’s so important? Everything! In a world of color, we are all impacted in ways we sometimes can’t possibly imagine. It’s no secret that gray has been a major player in the fashion and interiors world, and that is not changing anytime soon. I have seen however a shift towards more and more vivid colors, practicallly technicolor colors at international furniture and design shows, New York Fashion Week, and even at the retail points of purchase. Architectural Digest’s annual “Living With Color” August issue quotes “The pureset and most thoughtful minds are those which love color the most” by John Ruskin in The Stones of Venice. From the fashion-forward color discussions to the more practical online consumer surveys, color matters and can impact the overall resale value of our homes.

“According to the analysis of over 50,000 sold homes from around the country, the online real estate company found that homes with kitchens painted in warm yellow hues yielded the highest sale premium. They went for $1,360 above expected values.The belief is that potential buyers look at the blank white walls and are concerned about being able to keep it clean.”

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http://www.today.com/home/experts-say-your-home-s-value-will-decrease-if-you-t100310

“Not a fan of yellow? No worries. Top-performing listings also had wall colors painted in other earthy tones, like sage green or dove gray.To get the biggest bang for your buck, stick with colors that have mass appeal so you attract as many potential buyers to your listing as possible,” explained Svenja Gudell, Zillow chief economist, in a statement. “Warm neutrals like yellow or light gray are stylish and clean, signaling that the home is well cared for, or that previous owners had an eye for design that may translate to other areas within the house.”

In terms of colors you may want to avoid, the report found that homes with white kitchens actually sold for $1,400 less than expected. While the stark hue gives off a crisp look, it apparently also deters buyers, many of whom think they won’t be able to keep the space clean.

While this sounds overly simple, it’s incredibly important to all of us, especially those of us in the floor covering and design industry. Consider this, we’ve seen a huge portion of homes shift from carpet to hard surface, and the carpet that is selling best oftentimes is a neutral tufted pattern, tonal or flecked product which definitely offers soil and dirt-hiding characteristics to the consumer.

Overall the neutral color palette is shifting annually in very subtle shades. The most essential neutrals are gray, taupe, sand, white, off white and camel. One great way to identify the catalyst behind the neutral color foundation is to examine the “commitment decisions” in homes, for example hard surface flooring, natural stone or solid surface countertops as well as case good furnishings, all of which have a life span of ten to twelve years before replacement. Neutral colors have always been cyclical and the pace of their cycle was slightly thrown off by the recession and rebounding market. The best selling neutrals of the pre-recession were golden neutrals, matching and coordinating with the vast hard surface materials like travertines and granites. Today we see a lighter cleaner palette strongly influenced more by calacatta marble and cerused or flaxen white oak hardwoods.

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Thanks to color-loving fashion icons like Tory Burch who stated “I am drawn to the way colors interact with and complement one another” in her book Tory Burch In Color. She has famously featured “TORY ORANGE” in her packaging and stylishly demonstrates how beautifully colorful interiors can be tasteful (see The Blue Room below).

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We will continue to see more and more vivid colors as well as fleshy-pink neutrals as a warm counterpart to the cool neutrals that have blanketed the market place. Color Marketing Group releases a monthly color alert, many of which are already applied in accessories for the home like rugs, pillows and draperies. What’s important to note about the neutral and color-colors of the current near future is how it makes a consumer feel. CMG’s ZEN is, “tranquil, relaxing, mindful and calm…relaxed and unworried, that is the state of the color of “Zen. This calming hue is a comforting neutral, with little chroma, and just a bit of black. Its simple nature allows effortless coordination with everything from soft pink to fresh green, and practically anything else.” Who doesn’t want a little more “comfort” in their lives?
SEE BELOW FOR URL LINKS, PHOTOS AND CAPTIONS:

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The luxury ranges at La Cornue flaunt their color flair. For colorful options that are major investment items, check out these over the top La Cornue ranges at KBIS2016 in colors from light aqua to a saturated bubblegum pink.

 

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2016 April CMG ZEN
“Watch for it to appear modern in high gloss finishes, elegant and refined in matte, and ethereal when enhanced with metallic and special effects. Whether a fashion accessory color or the color of the garment itself, a car color or enhancing a set of luggage, “Zen” moves quietly, with purpose, and in kindness with other colors.”

http://www.colormarketing.org/color-alert-archives
http://www.blog.colormarketing.org/2016/05/2016-international-summit-theme-unveiled/

Read more about CMG CONNECTING IN COLOR @ http://www.blog.colormarketing.org

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CMG 2015 November EQUESTRIAN

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Classically inspired, “Equestrian” embodies attributes desired by sporting enthusiasts and those that simply enjoy watching the game.
A golden brown, reminiscent of tooled leather, it is at once rugged and luxurious, familiar and aspirational. Beyond the world of equine sports, the color will grace everything from fashion to accessories. It adds a touch of “Country Life,” even in the city, suggesting a moment of peace and quiet that is always in touch with nature. Regal, elegant, earthy and reliable, “Equestrian” is a color that crosses borders, genders and bank accounts. It is a color of steadiness in 2015.
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