This time of year around International Elephants Day, I cannot help but look back at my first ever safari, a photo safari I might point out, I was reminded of the rich inspiration I got from the endless ways that “Safari” lifestyle impacts our world of both fashion and interiors.
We are all constantly looking for clothes that feel good, fit comfortably and are “classic” styles…that never wear out or go out of style. Banana Republic began their company in just that “fashion” and Ralph Lauren has certainly taken cues from the safari lifestyle, just in a more luxurious light. As I traveled for ten days throughout Eastern Africa and celebrated my then 11 year anniversary of being a breast cancer survivor, I absorbed ideas, colors, impressions for projects both “interior design” speaking as well as for product design, hardwood, carpet and rugs. We launched an entire collection at Shaw prior to my first Safari with patterns, colors and style names drawn directly from the African continent.
Feel free to look through these images and to see more, click to my Pinterest Boards “Safari Away”.
The Tanzania trip was so impactful to me on so many levels, I simply can’t wait to share more pics and impressions from our next adventure, Nairobi and the Rift Valley with my sweetheart husband Don. You can almost hear the musical soundtrack from Out of Africa already playing in the background. Stay tuned for more impressions of our East African adventures at www.EmilyMorrowHome.com
Floor Covering Weekly, Style & Design: “Wood is Good” http://www.floorcoveringweekly.com/main/style-design/wood-is-good-15876.aspx
A few years ago, I was invited to serve on a panel to judge final projects of senior interior design students, many of whom were directed to use sustainable materials.
While evaluating the projects, one student was reprimanded by the professor for not specifying “reclaimed” wood, bamboo or cork but rather a new North American hardwood floor. While I congratulated the student for choosing wood floors — it was responsibly procured from North American forests and made in the U.S.A. — the professor’s misinformed argument was that wood is not in plentiful supply. Here in the U.S., however, that is not true.
While there seems to be a basic understanding among consumers that hardwood can help increase a home’s value, like the professor, there remains a degree of confusion when it comes to some hardwood basics — such as the difference between engineered hardwood, solid hardwood, laminate or resilient as well as what makes one flooring type more sustainable than another. When responsibly harvested and procured, wood is indeed a sustainable choice. (For more information, visit the National Wood Flooring Association at nwfa.org and the Forestry Stewardship Council at us.fsc.org/en-us.)
While industry terms can often be too technical for consumers, the state-of-the-art technology now being used to create flooring is also causing some confusion — almost any surface can be made, for example, to look like wood, including laminate, vinyl and even tile.
What consumers do know is the look, feel and even the smell of hardwood is appealing and they admire the craftsmanship that has created beautiful interiors for centuries. Pictured below is a look at hardwood floors showcased in some of France’s most renowned buildings, such as Versailles.
If you have a chance to go to the link for Michael Green’s talk about building skyscrapers of wood at TED 2013, you’ll be rewarded. It’s a brief and inspiring talk that will leave you with a renewed love and appreciation for the beauty of wood as a building material.
http://on.ted.com/MichaelGreen
We’ve talked a lot about the warmth, character and quality that wood brings to interiors, but what we haven’t considered enough is the fact that its’s truly good to use wood..good, as in good for us. In his TED talk, Michael Green says “Wood gives Mother Nature fingerprints in our buildings…and makes our buildings connect with us through nature”…”that it’s the only building material that is grown by the sun…and has an amazing capacity to store carbon.”
I hope many will find gratification in knowing that our North American forests are responsibly forested, are providing jobs and building materials that are not only beautiful but are so “good” in infinite ways. It’s no wonder we see consumers and designers drawn to all things wood or wood-inspired. Wood, it does us all good!
“Retail Research” in Paris…loved their use of wood floors in the high end retail spaces
The Ralph Lauren store in Paris featured endless distressed wood elements for merchandising their pieces.Another close up at the Ralph Lauren Store Paris…yet another distressed wood detail in Ralph Lauren Paris.The Hermes Store in Paris…uses wood sculpturally and elegantlyThe Hermes Store in Paris is completely inspiringOne of the places we stayed in Normandy was this elegant chateau “Chateau La Cheneviere” which had stunning wood floors…Another angle of the beautiful floors inside Chateau La Cheneviereyet another …leading into the dining room of Chateau La Cheneviere…
Looking through all the endless iterations of hardwood flooring, hardwood “looks” and all the porcelain tiles can cause one to get inspiration overload, especially if you’re looking at it from “outside” our industry. Even professional designers sometimes are overwhelmed by the variety and need some guidance to what’s hot. Let’s test your knowledge on the various designs in hardwood installations that are trending today.
For instance, did you know that the herringbone was used a far back as in Roman times as road pavers? I’ve referenced in previous design articles that the Palace of Versailles fueled my love and appreciation for the herringbone floors as it speaks to the timelessness and classic beauty of not only hardwood floors but also of herringbone hardwood floors. In researching for some of this material, my husband and in-house expert of hardwood flooring Don Finkell questioned what I meant by my claim that “herringbone” was stronger than other types of installation types. He, an architect, and I, an interior designer and part of a multigenerational family commercial construction business, decided this was a fair statement and did a deep dive into the reasons “why”.
Herringbone is a very stable installation type to use for hardwood floors (or road pavers) by design, wherein each of the sides push against the others at an angle and allow for expansion and contraction under weight or traffic. For example, the length of the wood “paver” was not overly large and easier to cut and work with than large planks for laborers or skilled artisans. There’s even more reason why herringbone and other parquetry was used. Practical reasons oftentimes explain the presence of certain things found in historic construction of homes and buildings. The angular installation of the herringbone allows for uneven subfloors or earthen road beds. It can undulate over the highs and lows with little concern for trip-hazards. Today and always, herringbone floors speaks to elegance or pattern play and always makes an interior feel extraordinary. We can find it and its “cousins” chevron and double herringbone all around us, in backsplash tiles, in textiles, inside fireplaces and more.
Parquet patterns – collection of most popular hardwood flooring samples
With that in mind, here we are with the low-down on all that and more. Hardwood flooring has never had so much “sex appeal”, and curb appeal, as it does today. Every type of material is mimicking the lovely “bois” pattern…and patterns that are similar to wood grain, such as zebra, chevron and watermarked, are very much in vogue in both interiors and fashion. We can’t help ourselves when it comes to zigs and zags in wood and fabric. Herringbone for instance goes back to ancient Egypt where woven twill fabrics were discovered (Herringbone: Dropping Knowledge | GQ ) and its impossible not to notice the herringbone wood in iconic architecture like The Palace at Versailles. Currently there are endless herringbone and chevron flooring designs in VCT, rigid core product, porcelain, laminate and of course hardwood itself. For the winning look, hardwood takes first place although the other look-alikes offer consumers a high-end look at a great price point.
Why are we seeing so many interior designers and homeowners install herringbone hardwood? It is an excellent way for designers to set their projects and portfolios apart from the other designers, and homeowners love the look. Herringbone hardwood flooring makes a large design statement of elegance and timelessness at first glance… it’s certainly not a “spec house” look found in all your neighborhood’s other homes. Furthermore, herringbone floors are just busy enough, especially in open floor plans, that they create depth, dimension and visual excitement. In small spaces like entries and foyers, the zig-zag design visually leads the eye across the threshold into the desired space. What professional designers and skilled installers know is this, herringbone flooring can add to the value of the home, and depending on the quality of the product itself and the direction of the installation, it can actually wear better longer due to the fact that the traffic is going over the strongest parts of the board.
“These classic parquet floors are always in style” by,LINDSEY MATHER February 10, 2017“For a twist on standard hardwood flooring, try a classic chevron or herringbone pattern—the parquet styles have been around for more than a century. Choosing between the two comes down to personal taste: Chevron planks meet in perfect points like a long string of arrows, while herringbone planks look slightly staggered. Often found in formal living rooms, dining rooms, and entrance halls, both of these elegant zigzag designs elevate a room from the ground up.” 24 Elegant Chevron and Herringbone Flooring Ideas Photos | Architectural Digest
In looking at all the most beautiful herringbone installations published in shelter and design magazines, it’s apparent that the installers are genuine artists in how they are using depths of color, lightness and darkness, and direction to make the installations fit the style of the interior. From a traditional English manor home, a Bel Air, California residence to a modern Scandinavian apartment, the floor’s metamorphosis is inspiring. The creative magic happens because you can intermix the planks and produce any style or pattern dependent upon your installer’s ability.
One important thing to make note of when looking at floors as a life-long career, you’ll see all levels of quality of flooring. Ask yourself why carpet got a bad wrap or why people covered the hardwood floors in the 70’s only to uncover them in the 90’s…American consumers love change and are far too quick to trash something that would be cherished and well-maintained in Europe, so we’re losing that sense of what “quality” flooring looks and feels like. We have, generally speaking, opted for cheaper imports simply for the sake of something new when we could have spent just a little more money and or time, invested in superior American-made hardwood flooring that can last a lifetime, or multiple lifetimes, if you so desire.
It’s easy to be captivated by the wide range of installation configurations in hardwood but, without doubt, the biggest story is in the herringbone and chevron. I’ve observed design influencers around the world being wooed by the opulence of well-made, well designed hardwood boards, oftentimes getting down on their knees to feel the wood grain’s texture, contoured edges and overall finish. Listening in on design professionals discussing how they could include hardwood boards in their design plan makes it all worthwhile and gives me hope that hardwood will never go out of style. The look, the feel, the sound and especially the scent of hardwood can’t be duplicated by any other type of flooring in the world.
Emily Morrow Home began with a love story…a life-long love for design that grew into a profession. After almost thirty years of practicing interior design, thirteen of which was directing Shaw Industries’ color, style and design development, I have recently entered a new chapter of life and launched a new enterprise, Emily Morrow Home, a collection of products inspired by my life and love.
I am most passionate about designing unique products that are not found in commodity retailers…inspired by travels to the most beautiful and amazing places on earth. The Emily Morrow Home Collection is not only about making our lives and homes more beautiful, it’s also about making the process of designing the home a pleasure while avoiding the usual pitfalls. That is why I sell through professionals, people with proven ability and craftsmanship who stand behind their work, as do I. Each product within the initial hardwood collection is inspired and designed to bring the world’s most beautiful visuals home to you, whether it’s Napa Valley or the Pacific Coast highway. As with any well-executed design project, one should always begin with the floors…the most beautiful “canvas” from which a home filled with personal expressions of style can emerge.
Emily Morrow Home invites you to get inspired. Combining a love of travel and art, Emily Morrow has transformed her passions into unique and charming home interior design. You’ll find collections influenced by the most beautiful aesthetics the world has to offer. Add a pop of culture to your home or reinvent it entirely. The Emily Morrow Home Collection can help you do both.
By my side is the manufacturer of my line of premium hardwood floors, Don Finkell…who is the love of my life … my husband. If it weren’t for him, I would not have been inspired to create this line of products, which he has touted as being “the most beautiful products of my entire career”. Don is the CEO of American OEM and his team is composed of some of the industry’s greatest talents, including Don’s daughter Allie.
Our boards really are up to 8 feet in length. Meet my daughter Mary Morrow who, even in heels, is still significantly shorter than our massively long planks.
Hunt Broyhill of Aria Designs shows just how comfortable the seating and cushions truly are during a hectic High Point Market. He and the team at Aria Designs have created timeless pieces of upholstery that are not only luxuriously comfortable, but also durable…and guess what? They are made in Lenoir, North Carolina.
This particular sectional at Aria is one of my personal favorites due to the fact that this is covered in “Performance” grade fabric that actually repels dirt, spills and so much more. For my family and our doggy Donatella the truffle dog (see below), it is essential to have seating that we don’t have to constantly worry about spilling or soiling.Donatella the Truffle Dog, our official “tough tester” for our incredibly durable scratch resistantpremium hardwood floors and the performance fabrics on the upholstery.
Brownlee Currey of Currey and Company and Emily Morrow Finkell at the Currey and Company recently expanded High Point Showroom. Launching with EmilyMorrowHome is also the gorgeous lighting and accessories from Currey and Company.My husband Don Finkell and my two children, Mary and William Morrow helped me celebrate my landmark 50th birthday. Join me in celebrating 50 years of “life” as well as 15 years of being cancer free. A portion of our profits from emilymorrowhome.com will go to the Kiker Morrow Finkell Cancer Care Foundation in celebration of defeating breast cancer 15 years ago.
FAQ
Q: How do I know how much hardwood flooring to order?
A: First have a professional installer measure your space for the square footage requirements as well as the recommended percentage of extra material for making any unusual cuts, typically that is around 8%-10% extra.
Q: Why is Emily Morrow Home Hardwood better than all the others?
A: The wood is “premium,” and not just in name. Overall you get more wood, seven cross-plies of hardwood make it incredibly versatile and more dimensionally stable; thicker than the others at 5/8 inch thickness as compared to lesser 1/2 inch engineered products. Design is anything but ordinary; it is carefully researched to resemble looks that are timeless and yet contemporary; and did I mention it is sourced from 100 percent US responsibly forested hardwood? When you walk across these floors, they sound as if they’ve been there forever, making them authentic and luxurious…and they add lifelong value and charm to your home. Most importantly, we have the best manufacturer in the USA and arguable in the world, steeped in a long and proven history of manufacturing excellence as well as forestry and environmental stewardship, American OEM which is located just west of Nashville, Tennessee.
Q: Why American made?
A: When you buy our American-made hardwood, you can be sure that you’re buying the best flooring possible at a value unmatched in the industry. You’re also investing in an American industry, and an all-American legacy.
That’s because buying American means more than simply buying hardwood products finished in the USA. It means buying exceptional value, precision quality products that were grown, harvested, designed and constructed in America, by skilled American laborers with pride for their craft. Today, American-made hardwood flooring is making a comeback for those very reasons – people, tradition and quality you can rely on.
Q: Why Engineered Hardwood?
A: At Emily Morrow Home, we believe in eliminating the traditional waste associated with solid wood floor production of slow growth species, while still finding a way to showcase their incredible beauty. To do this, we use a mixture of woods to create a much more advanced flooring option – the engineered floor. Unlike a solid wood floor, an engineered (multi-ply) floor consists of at least two types of different wood products adhered together. This means that the top layer (what you see when installed) can be a highly desired species of wood, like oak, while the bottom substrate layer (what you don’t see when installed) can be those fast-growing tree species. Manufacturing floors in this way allows us to more sustainably harvest trees and produce more high quality floors with the same robust and luxurious feeling of solid wood flooring within the thickness of that top layer. When installed properly, an engineered floor is virtually indistinguishable from a solid floor – the very same look and feel with the added stability in a far more environmentally-conscious way.
Q: Do the Currey & Company chandeliers come with a canopy (ceiling plate)?
A: All Currey & Company chandeliers come with a canopy and chain that is finished to match the chandelier.
Q: Can I get extra chain for a Currey & Company chandelier?
A: Extra chains are available for chandeliers and comes packaged in 3′ or 8′ lengths. These lengths match the standard length of the chain provided with the chandelier.
Q: How do I know the correct size of a chandelier for a dining table?
A: A general guideline is to choose a chandelier that has a diameter equal to one-half the width of the table. The general appearance of the chandelier must be taken into account, too; that is, if it is a light airy piece it may be slightly larger than the standard.
Q: How low should a chandelier be hung over a dining table?
A: Generally there should be 30″ between the bottom of the chandelier and the top of the table in a room with an 8′ ceiling. If the ceiling is higher, the distance between the bottom of the fixture and the table should increase slightly. Remember that the chandelier should provide light for the table, but not be so low as to block anyone’s line of vision when they are sitting at the table.
Q: What guidelines should I follow in choosing a chandelier for a foyer or other room?
A: Add the room dimensions together. If the room is 14′ by 16′, add 14 + 16. The answer is 30, which means that your chandelier should be approximately 30″ in diameter. Again, remember that other factors such as the height of the ceiling may influence the proper size.
Q: How high should I hang a wall sconce?
A: Generally, sconces should be placed on a wall 60″ from the floor.
On Tuesday, I had the opportunity to visit with Don and Emily Finkell, two local entrepreneurs.
Win-Win-Win. That’s how CEO Don Finkell describes his company. The state wins. The company wins. The prisoner wins.
Inmates in the Turney Correctional facility outside of Nashville, Tenn., have the opportunity to work at a fully-functioning flooring plant inside the gates of the prison. America OEM Wood Floors, Don Finkell’s brainchild, has a huge focus on social entrepreneurship. He started the company four years ago and fired up manufacturing two years later.
Inmates at Turney are good candidates for employment at American OEM because they have a medium security risk. This means that their crimes are not as serious as inmates at other institutions, but their sentences have the longevity needed for job training and craft honing at the work program.
These inmates typically have a seven-year sentence and must have three remaining to be eligible for the program. Additional requirements include perfect behavior and a high school diploma or GED. The employees are paid the same as comparable jobs in the area, which is a good bit higher than minimum wage.
Wages earned are sent back to the state for restitution, used to pay for room and board, and invested in the lives of their children back home through child support payments. Furthermore, 10 percent of earnings is put into savings for the eventual transition of the worker back to society.
Inmates also benefit from vocational rehabilitation and a sense of pride and purpose.
Finkell noted that because inmates can elect to send additional funds back home to their families and children, bonds are built that assist in individuals’ success once released.
Finkell indicated, “In Tennessee the recidivism rate is 50 percent after three years. In most states, the rate is closer to 70 percent. For people in this program, it’s less than 10 percent.”
Jobs at OEM in the Turney facility include general labor, loader, packer, quality control, machine operator, electrician, machinist, color matcher, clerk, bookkeeper and R&D. These jobs translate on the outside to nearly any manufacturer.
“Factories behind fences”-type of programs are not new. Created by Congress in 1979, the Prison Industry Enhancement Program encourages state and local correctional agencies to partner with private companies and give inmates real work opportunities at prevailing wages.
Finkell is not new to prison work programs either. Twenty years ago, when Finkell was at Anderson Flooring in South Carolina, he launched a prison work program that grew from 14 inmates employed to 1,000 — all focused on hand-scraped flooring. After having retired from Anderson Floors, which was sold to Shaw Industries in 2007, he took over running Shaw Hardwood.
Emily shared that the “hand-touched details of the product make it beautiful.” The products are competitively priced, which is in part due to the decreased transportation costs due to the factory’s location. OEM’s hardwood flooring is “American-made and is 7-ply, 5/8 of an inch; thicker than other products in the industry.”
Currently, OEM has around 200 inmate employees and 20 civilians at a design center, warehouse and office about 30 miles from the prison.
I would a fourth and fifth win: society at large and for the inmates’ families. What better gift can be given than the rehabilitation of a loved one to be a self-sustaining and a productive citizen? I asked Don about the impact of the program. He said that OEM has “done way more good than I ever thought. What they are spending their time on is important and it counts.”
He was visiting the plant one day and had the opportunity to speak to one of his employees who had just been released. The employee thanked him for the opportunity to work. I could tell from Don’s eyes just how special this personal thank you was to him.
Emily’s business dovetails OEM. She recently launched Emily Morrow Home which offers a curated home products line including flooring, lighting and upholstery.
Don and Emily Finkell live in Rocky Face and are active in many local community activities and charities.
Andrea Dobbins, Executive Director, Floor Covering Industry Foundation
To Donate: Go to @FCIF.ORG for more information.
Many thanks to Andrea Dobbins at
Floor Covering Industry Foundation
for sharing our story as well as all the wonderful
As someone who considers myself “mature”, certainly well beyond believing in mythical creatures, the Easter bunny and magic tricks, I admittedly have become a believer in a kind of “magic”…not the kind that where rabbits come out of hats but a more refined kind of magic, the “magic” that happen when the greatest talents in the design world create something we all see and recognize as something beyond the ordinary. It takes that certain something, je ne sais quoi, to come up with a “winner” and ever more of that certain something to have a successfully selling product.
Over my twenty-something years of meeting and or collaborating with the very best in the design world, there’s one common thread that I have finally deduced that they all share. I’ve met some greats: Kevin Sharkey, as in Senior Vice President and Executive Editorial Director, Decorating, and Executive Creative Director, Merchandising for Martha Stewart Living Omnimedia, Inc.; Alexa Hampton, owner and designer of Mark Hampton Design, LLC and designer of a variety of licensed products under her own name; and those design talents you might not have heard of but certainly know their work in the many items we use daily without even thinking. Each one carry with them an experience and wisdom that comes from working both hard and smart, those who have been born with a natural gift, an ability or an eye, with a passion and a drive to create something beautiful. These are the “magicians” of our world, the artists, interior designers, fashion designers and product designers. They bring beauty out of nothing one can see with the naked eye and make it into something indispensible to us as consumers. Walking through the various expos, furniture and design shows as often as I do, I’ve seen with my own eyes the incredibly brilliant outcomes of the magic from some very talented design minds. Some very great products and designs are licensed under very well known names, assuring the consumers that the credibility and integrity of the designs are at their best ,while others were conceived by unnamed product designers for the licensees, and yet others are the result of companies who mine for design either by outside consultants or their own internal product design teams. Regardless of the method, the outcome is always exciting to see.
During this spring’s High Point Market, I was fortunate enough to meet and talk with Alexander Julian as he spoke about his life’s work and career in designing fashion for menswear, womenswear as well as home furnishings, specifically Universal Furniture. Alex, as he is known by his friends and colleagues, said he always wanted to be an artist but he said his hands could not draw the colors and patterns that were in his head, so he turned to product design to explain it… it is commercial art…”art is my teacher”. The world between fashion and furnishings is interesting from his perspective. He said that he looks at many of the same things for inspiration, nature, art, texture, color, how it feels et cetera, “but the advantages of furniture is that it’s not gender specific, one must appeal to women and men simultaneously… How you feather your nest…fashion is the common denominator, it’s in the simple details, button for example” as he gestures towards the console table with tortoise shell button inspired pulls.
After all the questions and answers were over, I overheard one of the designers say as they were leaving the meeting room, “Wow, he actually didn’t tell us anything tangible about how he does what he does…but he certainly does it well. Do you think he knows, really what it is that he does, what it is that makes him special and sought after?” This question caused me to think about the mystery of the creative process and the genius of great design. It is something that can only be described as “magic”.
A vignette within Universal Furniture’s massive 118,000 square foot design showroom in High Point, North CarolinaWhat does it take to make magic? It requires years of study, observation, trials as well as failures, and most importantly, it requires successes with the right combinations of people and partners. It also reminded me of the incredibly hardworking and talented design mavens who work for the companies that pay license fees to “celebrity designers”, many of whom I know personally and respect them greatly. Currey and Company as well as Universal Furniture are two that immediately come to mind. Janine Wagers, Creative Director at Universal Furniture, was frequently lauded by Alexander Julian for her amazing design work within their endlessly stunning vignettes and rooms at High Point. Currey and Company’s Brownlee Currey and Curtis Adams, Creative Director also showcased newest looks under the Bunny Williams name. All of their creations, collaboratively with Bunny Williams or solely by their own internal designers, the freshness and inspiration is immediately apparent to anyone who follows design.
Brownlee Currey of Currey and Company explains the newest trends in lighting and accessories, all very fashion and jewelry inspired.Emily Morrow Finkell (left) and Janine Wagers (right) Creative Director for Universal Furniture.
Success comes from an idea that has been brought to life by lots of nurturing, endless support that has been reworked, tweaked, financially backed by someone who’s willing to go to bat for it, go the distance for it and most importantly that certain someone who’s willing to buy it, buy enough of it to make sense on a financial level. This seems so simple from afar. If you’ve seen the movie “Joy”, the story of the miracle mop by Joy Mangano, it’s the hollywood version of how someone took their great idea to market. In the floor covering, fashion or furniture industry, one can’t just operate in “onesie-twosie” sized successes, but regularly in bulk, rolls, pallets and truck loads in order to succeed and stay in business. We’re in exciting times with our improving economy, fewer regulations and less red tape for new businesses and entrepreneurs to be able to flourish. It’s hard to believe that the first the first generation of Apple’s iPhone was announced on January 9, 2007. Now we can’t imagine our lives without a smart phone. What new products, new categories will be see come to life in the next few years that we will soon wonder how we could ever live without?
Bunny Williams debuts her lighting, furniture and accessories at Currey and Company this spring High Point Market 2017.Currey and Company High Point Spring Market 2017
Currey and Company light fixture new for Spring 2017.
In a world where consumers can find literally every option ever considered, where does a flooring professional start when trying to identify a style for your customer’s floor if they haven’t already done so?
As an interior designer who is now entering my fifth decade, I’ve fine-tuned some techniques that have helped clients discern what they like over the years, as well as create their very own “look.” This is essential for most people unless they’re one of those individuals who strives for a cookie-cutter interior. But more often than not, homeowners want to have a home that reflects who they are, as well as their passions and interests. Pulling together the “likes” into something that has a cohesive and fluid effect on the eyes is what makes design a challenge.
You may ask, “How do I begin?”
The first step is one of the oldest tricks in the book, but it still works. Historically, I would ask clients to flip through the pages of magazines and catalogs and tear out or mark certain pages, noting the specifics of what they liked. The modern day approach to doing this same thing is utilized by millions of people, creating boards and collections online using apps such as Pinterest and HOUZZ.
These sites in particular provide your customer with the opportunity to see projects and homes from all around the world and share images with you as they look for flooring recommendations that match their style. If a picture is worth a thousand words, then an idea board is worth a gazillion words, especially when trying to articulate a look or style that’s hard to define.
Today’s design styles are a hybrid mixture of various genres mixed and updated to the point of an all-new look. Take the midcentury modern look as an example. It has morphed into an updated livable version, having mass appeal to many demographic groups.
If you don’t have an eye for design yourself, once your client has curated the looks into idea boards, share them with someone you trust who has a great design eye to give you some feedback, including manufacturers and distributors you work with closely. It is beneficial to bring in someone with a fresh perspective at various points in the design process who can help you see more than just the floor, but also the whole picture of an interior. It might be that a certain color emerges in the mix, or a design motif, like palm leaves for example. Then you can begin to tie together the floor with your clients’ overall scheme.
Flooring is often the last decision people make when working on a renovation project, but my recommendation is that it be the first consideration. If you begin a project with a firm foundation, in this instance, a well-chosen floor, then all the other decisions become easier. Hardwood floors are still considered the “premium” flooring material even in a world of waterproof and wood lookalikes. Like a beautiful diamond among cubic zirconia, there’s nothing quite like the real thing – the look, the feel, and even the sound is unique as you walk across real hardwood floors.
Consider this: There are endless options of hardwood floors out there to choose from and what a customer brings into their home matters not only for the years of enjoyment and the value added to the home, but also in terms of keeping the materials “healthy” to live on. Sticking with responsibly sourced and responsibly made hardwood floors is the safest way to ensure you’re utilizing materials that not only meet, but exceed, any and all governmentally required standards.
Here are other suggestions that can be shared with your customers who look to you for advice on bringing their overall design plan to life:
Use layers
Layering with a mixture of old and new objects is essential. None of these pieces have to be expensive, but should be chosen carefully and thoughtfully. Finding a “happiness meter” for the level of color and pattern used is a lot like preparing a delicious menu for dinner. You never want too many salty, spicy, or sweet things all at once, but rather a balanced variety of tastes that complement one another, not compete for the tastebuds’ pleasure. The human eye reads an interior in much the same way as we enjoy a good meal.
Don’t be afraid of color
Color is an effective and also an inexpensive way to guide the eye throughout an interior from the moment you walk in the door as well as the progression through to the innermost spaces. The color you wear the most is typically the color you feel the best in. Does the customer own an article of clothing that they absolutely love for its color or pattern? That can be a clue as to what color they should introduce as a starting point. Personally, I love black, but that certainly doesn’t mean that I have an all-black home. I do however use black lamp shades and accessories that are good for bringing in a little drama and definition to a space. I also have a favorite scarf with varying shades of blue that looks similar to some blue and white porcelain vases that I once had in storage. Suffice it to say, out of storage they came, and the blue and white porcelain pieces became the common thread from which my design scheme grew.
Find a balance
If the customer has some art or a collection of special items they would like to showcase, recommend keeping the walls as “quiet” as possible so they don’t overpower the space. Light gray, creamy off-white, or light taupe walls are perfect backdrops for bringing in furniture, art, or accessories that are bold either in color or pattern.
Don’t forget adjacent spaces
If there’s a specific upholstery or drapery fabric they plan on using, advise choosing two or three colors from that fabric, which can become the key colors for the adjacent spaces. The adjacent spaces matter a great deal in maintaining a sense of harmony between the rooms. How a customer feels as they transition from the foyer to the family room to the kitchen is important. Most homes feature an open floor plan and offer a particular challenge as to where and when the homeowner should transition to a different paint color. There are coordinating paint schemes offered by many of the nationally known paint companies that allow you to select colors that are specifically chosen to work beautifully together. If colors don’t work well together, even a design rookie can sense something is off, but when it’s right, you almost don’t notice anything; it just feels right.
Know your focal point
Identify the room’s focal point, the dominant area, perhaps architecturally, by placement of bold color or a large piece of furniture. It’s important to keep that in mind all along; don’t try to fight it, but use it as an advantage. We have minimalist as well as maximalist styles, battling for our attention. If you’re one who believes less is more, but bring something home from every special vacation as a memento, then you’re going to have a challenge in balancing your two conflicting worlds. There are endless ways to bring the two into harmony.
In closing, if the customer loves something enough, it’s possible to find a way to make it work. It’s all in the mixing, not in the matching, that makes a house a home.
Emily Morrow Finkell is an interior designer and CEO of EF Floors & Design, LLC in Dalton, a provider of hardwood floors and home furnishings, and NWFA design contributor. She can be reached at kikermorrow@gmail.com.
“The purest and most thoughtful minds are those which love color the most.”
― John Ruskin, The Stones of Venice.
This is one of my favorite quotes on color…and what a great way to explain how colors impact us, regardless of our age, gender, nationality or ever the era we live in. It’s been so clearly proven that since living creatures first walked the earth, color has always played a critical role in both our existence and survival. Over the years, we have evolved in our sophistication of the endless ways we can apply color in our daily lives, and now have a long view of hindsight to draw upon. Over the centuries, we can see patterns in the shifts and subtleties of color as it pertains to fashion and interiors. With these color patterns mapped out, we can better understand what trends are just around the corner and what is going to drive them.
Back in 2009 Benjamin Moore published some intriguing color research titled “Colors of the Centuries” which compared and contrasted the even and the odd numbered decades and the color patterns that developed over those decades. bm-colors-of-the-centuries . Their research begins in 1880 and shows how the colors of the roaring twenties were dramatically different from those of the depression and the decades that followed as well as the reasons why they were so different. For example in the 1940’s the color palette included cooler colors of blue and gray while the 50’s saw warmer colors come into vogue with high contrast black and white accents. The 60’s are so easy to imagine with the overly-vibrant tie-dyed psychedelic colors as well as the rebellious culture that drove those colors. From there, the 70’s moved into the earthy browns, golds, oranges and avocado greens. Think “Brady Bunch” colors which conjures up memories of shag carpets and wood paneled walls. While working in the floor covering industry, it has always been fascinating to find swatches of carpet from various decades. Practically everyone shares a fascination with the shifts and changes in both color and style regardless of whether or not they lived through it. Generations that followed like the millennials have only cable tv re-runs to be able to see what those eras looked like but have a genuine affinity for “mid century modern” and other “retro” design styles we are seeing thrive in today’s interiors and furniture markets.
Missoni Home at Maison et Objet 2011 is all about the retro 60’s design aesthetic with their iconic “tuning fork” or chevron design motif. Norwalk Furniture Upholstery Fabric “Big Top” Fall 2016 Introduction inspired by the tuning fork design made iconic by Missoni Home and Fashion Textiles in a similar color way.
Today’s marketplace is proving to be a very colorful one, although in gradual increments. While color trends generally can be found to begin in the european design shows like Maison et Objet and IMM, we can easily see the progression from there to our markets here in the USA. Look at the images from Missoni’s showroom three years ago and then find those same colors at our very own markets here in the US. Story boards featuring the gray finishes for furniture, fabric and flooring from three or four years ago are “spot on” for today’s US market. Accents of bright yellow, indigo blue or even shades of green and aqua are finding a home here as they’ve worked into the american tastes by way of various inspirational sources, be it social media, design blogs, websites and cable design shows. We don’t have to go far to tap into a rich source of color or design information simply by opening a fashion or shelter magazine. Oftentimes the very magazine cover of any given month can give immediate insights into the colors that are key colors for that particular season or year.
Now that we see we are safely out of the recession and in a healthy thriving market with the stock market surpassing a historical 20,000 mark, consumers are finding they can make their personal statements at home and in their wardrobes. Once safe “gray and navy blue” wardrobes are getting a huge host of companion colors. These accent colors comings and goings are thrilling to watch especially in observing how quickly trend upwards or spiral out of the picture. Those that have staying power you can be assured will look amazing with the still ever-present grays, taupes and mushrooms…as well as the newer desert neutrals of camel, golden sand, cinnamon, mocha and terracotta tan.
Gray, White, Taupe and Matte Black story board from Germany’s IMM show in 2011 showcases colors that can easily be found anywhere in today’s US markets.The range of neutrals is the perfect color palette for the past 6 years and still hanging in there. The pop of warm color can be found in the golden yellow on the right.The Hygge Danish Design trend was easy to spot in the past years markets of 2010, 2011 and 2012 Maison et Objet, Domotex and IMM in Europe.Cinnamon, mocha and other variations of warm neutrals were shown in Germany’s IMM and France’s Maison shows long before we saw them here in the USA preferences.
DESIGN SPECTATOR: JOURNEY TO THE BIGGEST TRENDS IN 2017 The Surfaces Issue
In order to prepare for a journey, you must first know where you’ve been, where you are currently, as well as where you want to go. I love planning trips and anticipating all the various twists and turns that I might encounter so that I’m sufficiently packed and well-prepared. In thinking about 2017, it is not unlike a journey. The next big product or design idea is probably already in the development process and without doubt will emerge this market season.
Where we’ve been:
It goes without saying, the floor covering and design world have been saturated with grays, taupes, off-whites and visuals that imply “reclaimed”, whether it’s hardwood floors, resilient vinyl, porcelain tile, carpet or rugs. We’ve witnessed a shift of market dominance from soft to hard surface, the softening of soft goods, the pendulum shift back from carpet that’s “too soft”, explosion of anything that is labeled as “waterproof”, and the clear expectations of the consumer for products that “perform” underfoot while looking beautiful.
Where we are:
It’s been eight years since we’ve had a change in the presidential leadership of our country, and no matter what your politics are, the change always leads to movement in things that impact our industry. We are already seeing an upswing in the stock market, optimism in new home construction, increases in existing home sales, and the Federal Reserve has raised interest rates for the first time since 2008. All these factors are going to result into some noticable new ideas coming to life.
Where we are going:
While there are so many trends for 2017 we can cover, the most interesting are ten mega-trends that we’ll readily see in floor covering.
1) If you’ve noticed there’s been an influx of marble, especially cararra and calacatta marbles, then you’ve seen the influence of “understated luxury”. The marbled effects are going to continue to grow in resilient vinyls and even reproduced in porcelain tiles.
Mohawk Style “Marianna Calacatta” Porcelain Tile falls directly into the “Understated Luxury” trend with its upscale calacatta marble visual in a wide variety of sizes, in both gloss and satin finishes.2) For the ever-growing love for “uncluttered living”, look for more and more clean lines, little to no visible wood grain or character. This will mean less and less of the hand-scraped, chatter-marked or knotty wood visuals.
Mohawk Style “Vintage Vintique” – color “Winter Oak” hits the sweet spot of uncluttered living due to the clean wood grain visual in a cerused white-oak finish, with little character or knots showing.3) While it may sound like a contradiction of #2, it’s entirely different and noteworthy. There’s a huge global or “travel inspired design” movement. This flooring influence will mean oversized geometric design motifs in rugs and carpet, more and more antique persian rugs, especially layered over jute, sisal or seagrass broadloom and hardwood flooring.
The wire-brushed hardwood floor is “Global Spirit” by Emily Morrow Home layered with Stanton Carpet Styles: “Bali” and “Belize” woven jute, Color: “Macadamia” and the iconic “Serengeti” woven polypropylene in color “Wild Root” from their “Kilimanjaro Collection”.4) If you’ve seen HGTV, you’ve watched Chip and Joanna Gaines’ “Fixer Upper” show and their “Urban Farmhouse” look which is a blend of rustic, reclaimed, distressed paint treatments and wood everywhere.
The “Fixer Upper” Power Couple Chip and Joanna Gaines have created a major design movement with their easy-living “Magnolia Home” urban farmhouse lifestyle.5)“Japanese and mid-century modern” influences are creating a hybrid design style where you’ll find traditional and modern details and clean lines. Light and neutral hardwood floors, long and wide wood planks with zero character or gloss, and neutrals will keep things light.
Surya Rug Fall 2016 Fall “Amadeo” features zen-style cross hatching in a quiet monochrome range of grays. Speaking to the need for uncluttered and simpler living, the subtle pattern and palette fit into many design styles.6) The wood has migrated up from the floor to the walls and includes many of the wood trends from 2016 into 2017 like reclaimed gray barnwood and painted white or white washed ship lap boards, *another influence by the “Fixer Upper” designer.
Eastern Accents High Point Fall 2016 styled by Thom Felicia featuring wood wall decor7) The “Danish movement” is working its way through hard and soft surfaces. We’ve seen glimpses of this in one of Shaw’s newest porcelain tile styles, “Glee” that has the look of concrete embossed with wood grain. Plaster, chalky or matte finishes have been working their way into the interiors world gradually. Initially we saw introductions of “plastery white” vases and vessels at the various interior design and home furnishings shows in Europe and the US, matte black automotive paints in luxury sports cars, and then black in virtually every category one can imagine…so when you pair two or more rather significant trends, what do you get? A mega trend that takes flight and has longevity in the marketplace. Check out the following examples of this mega trend…
Barbara Barry for Global Views highlights the “plaster” whites, off whites and dove grays in various vessels at this Fall 2016 High Point Show.
For more on the “matte” and “plaster” trend…
Check out my friends from HGTV Home Nancy Fire and HGTV Dream Home Designer Bryan Patrick Flynn on YouTube as they talk about Matte Black faucets in Delta’s showroom at KBIS https://youtu.be/4wW3OGoEA0U
Ties directly into the precursor trend of black stainless steel at KitchenAid as well as a little nod to LaCornue’s luxurious black ranges.
Matte, Metals and Black combined for a winning finish in 2017…combining multiple design trends into one mega trend #MatteBlack #BlackStainlessSteel #kitchenaidappliances #matteblackdeltafaucets
Stanton Carpets interpretation of the danish design trend “Hygge”Stanton Carpets interpretation of the danish design trend “Hygge”
Take note of an unfamiliar term, “hygge”, a bulky cabled yarn found in throws. The bulky cabled yarns will be difficult to translate into broadloom carpets due to manufacturing and performance challenges but handmade rugs will be sourced from Denmark. Look for translations of the “knitted visuals” among chunkier tufted and woven loop pile carpets.
8) Vibrant jewel-tones in accessories for the home require a set of “new neutrals” beyond the gray and taupes of the past 10 years. Muted earth-toned shades of terracotta, camel and sand play nicely with the jewel-tones. These neutrals will be needed in backsplash subway tiles, large format porcelain floor tiles as well as resilient vinyls, hardwood planks and even laminates.
Surya’s Fall 2016 collection of rugs features this rug “Tessera” which is not only a montage of jewel tones but also an updated take on an ancient Persian design motif.9) Blue, all shades of blue, is continuing to make its mark in homes. Painted kitchen cabinets in lacquered navy blue, gray-blue and robin’s egg blue are becoming more and more popular after their color panache has been brought to life at Kitchen and Bath shows as well as in Designer Showhouses.
Stanton Carpet wilton style: “Carnegie” color: “Marine”10) Last but certainly not least, the final mega-trend is “open living spaces” in the home. The ability for families to eat, cook, work and entertain in an open floor plan gives everyone the flexibility to adapt the purpose and use of any given space of the home. With an open floor plan, flooring must cross seamlessly from one area to another harmoniously. Designers, architects as well as design-savvy homeowners need to be able to find floor covering that is long, wide and visually open. Patterned carpets that will be most successful will look “woven” or have patterns that are wide open, large in scale with little to no contrast. Designers of open living spaces allow the homeowners the opportunity to define spaces. For example, conversation areas need to have grouped seating that is clearly defined by rugs layered on gorgeous hardwood or natural stone floors. Traffic within the open layout home flows strategically according to the arrangement of furniture and flooring.
Due to the continuing demand for open living spaces in both remodeled existing homes as well as new home construction, wider and longer planks help to visually expand and open up areas, allowing the eye to flow harmoniously from one designated space to another. Mohawk’s SolidTech vinyl style “Vershire Steelgate” offers all the necessary attributes for an open floor plan.
In summary, each of these ten megatrends offer homeowners an important solution and that’s that they give variety, the ability to change or adapt the way they express their personal style in the home.
It’s that time of year when all the color experts are huddling together making their final decisions, taking the last votes on what will be THE 2017 Color of the Year. It seems as if there are so many colors of the month, color alerts and colors of the year that it’s hard to discern which ones really are the most relevant.
Let’s start with some of the higher profile color experts…names and entities we all have heard of…Pantone, Color Marketing Group, Benjamin Moore Paint and Sherwin Williams paint…then zero in to the floor covering industry’s only color of the year to date, Shaw Floors.
The underlying purpose for designating any color of the year is to give a platform on which one can speak about the virtues, importance, and marketability of that particular color for a brand or product. With that in mind, I personally believe a COTY should be one that is currently running line and not something too far out in forecasting timeline that it looks or feels “lost” among the other colors in the marketplace at time of launch. It is difficult to explain why “Brand X” might choose a color to an “interiors” audience when it was most likely selected solely with “cosmetics” or “runway fashion” in mind. It’s another thing altogether when a company chooses gray, taupe or white because there’s been an abundance of those neutrals for years. There are still more Colors of the Year in taupe or gray because there are still so many new lines of furniture and accessories being launched at European and US furnishing markets which means they are still not only viable but quite salable as well.
For 2016, Pantone released two colors rather than just one, “Rose Quartz” and “Serenity” after years of their singular sensations, “Marsala” 2015, “Radiant Orchid” in 2014, “Emerald” in 2013, “Tangerine Tango” in 2012…and so on. The big names in paint like Benjamin Moore featured “Simply White” for their 2016 color and their pick in 2015 was “Guilford Green”, a silvery shade of sage. Sherwin Williams moved from their 2016 pick of “Alabaster,” and it’s “an understated and alluring hue of white,” according to Jackie Jordan, director of color marketing, to 2017 “Poised Taupe”…all basically neutral-neutrals.http://www.housebeautiful.com/design-inspiration/news/a6941/sherwin-williams-color-of-the-year-2017/.
Last year Sherwin-Williams chose “Alabaster” white as the Color of the Year and the 2017 winner is “Poised Taupe”. According to Sue Wadden, the director of color marketing for Sherwin-Williams,”It’s like gray and brown had a baby”. http://www.today.com/home/pantone-spring-2017-colors-t103095
Sherwin Williams 2017 Color of the Year “Poised Taupe”
Shaw Floors began pronouncing their Color of the Year in fall of 2013 just in time for the 2014 January markets. The first was a very big color story then and now, “English Royal Navy”, and was featured on multiple shelter catalogs and publications as well as in the Shaw Floors Smart Home designs by Linda Woodrum interior designer for HGTV Smart Homes and Dream Homes. Shaw Floor’s choice in 2014 of “Navy Blue” was to signify the company’s long-standing “reliability, stability and commitment to remain a leader in fashion for the floors” which was critical then and now, then it was a world that was just healing from the recession. Since then, “Lady In Grey” was their choice for 2015 and White Hot for 2016…and our sources have stated that the 2017 choice will “definitely be colorful, not neutral”. I’m making some predictions as to what their new COTY will be: Either a mint green, leafy green or sea glass blue-green, all shown very prominently at High Point Spring 2016 in trend setting showrooms like Global Views showroom and Bungalow 5.
What if the Design Spectator selected a Color of the Year for 2017? What would it be and why? Based on my travels and research at all of the international home furnishing shows and interior design expos, it is without a doubt a more colorful world than it was a year ago…a world where one cannot live without turning the corner of any given storefront window or shelter catalog and seeing this hue…that hue is blue…and even more specifically, “Nouveau Bleu”. Inspired both by great works of art as well as the recent discovery of a new color, the first new blue in over 200 years, known by scientists as “YInMn Blue”, “Nouveau Bleu” is vibrant and can work with dozens of other color families beautifully. After touring a few of my favorite art museums, the Metropolitan, the Louvre and most recently The National Gallery Museum in DC, I found myself immediately drawn to the great works of art by Van Gogh, Renoir, Cezanne and Gaughin who worked with incredibly vivid colors, especially blue. The interiors and the fashion worlds certainly are finding inspiration within the same color palettes as the artists. When polled on “favorite colors” blue often tops the list and it’s no surprise why. It feels good the very split second you see it.
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Bungalow 5Barclay Butera for Eastern AccentsBarclay Butera for Eastern AccentsKBIS 2016 vanity in the Kohler Showroom
Without any reservations, the Design Spectator’s Color of the Year for 2017 is “Nouveau Bleu”…. Based on my travels and research at all of the international home furnishing shows and interior design expos, today is without a doubt a more colorful time in our world…a world where one cannot live without this hue…and that hue, “Nouveau Bleu” was inspired both by great works of art as well as the recent discovery of a new color, the first new blue in over 200 years, known by scientists as “YInMn Blue”. After several tours of my favorite art museums, the Metropolitan, the Louvre, The National Gallery Museum and Musee d’Orsay, I found myself immediately drawn to the great works of art by Van Gogh and many others who worked with incredibly vibrant shades of blue. The interiors world is certainly finding inspiration within the same color palettes as the artists Van Gogh, Gaughin, Renior among others
For the first time Pantone introduces two shades, Rose Quartz and Serenity as the PANTONE Color of the Year 2016. Rose Quartz is a persuasive yet gentle tone that conveys compassion and a sense of composure.
Top 10 Colors: Spring 2016 Pantone Fashion Color Report – from Pantone.com …… This continual cycle of redefining the pallet of the season or the year arises …
Aug 30, 2016 – The 2017 Sherwin-Williams color of the year is Poised Taupe. This timeless neutral is modern, classic and a beautiful balance of warm and cool. Source: Poised …
Meet the Color of the Year for 2016: Simply White. Add ambience, definition, texture, or focus with this color to get some of the newest 2016 Color Trends.
Flooring is often the last decision people make when working on a renovation project, but my recommendation is that it be the first consideration. If you begin a project with a firm foundation, in this instance, a well-chosen floor, then all the other decisions become easier. Hardwood floors are still considered the “premium” flooring material even in a world of waterproof and wood lookalikes. Like a beautiful diamond among cubic zirconia, there’s nothing quite like the real thing – the look, the feel, and even the sound is unique as you walk across real hardwood floors.
