An important message from Help us give JOY to families with cancer this holiday season

This time of year, when the leaves are falling along with the temperatures and we see the beginnings of Christmas here and there, I am acutely reminded of the gift I’ve been given. As with all gifts, there comes some level of responsibility and when the gift is “life”, the responsibility is the greatest. Fifteen years ago, many of my friends know of my breast cancer diagnosis and journey to wellness. Since then, I’ve shared posts of the many reasons I am thankful, there are so many, but suffice it to say one of the biggest is the love of my family. Fifteen years ago, while recuperating from a chemotherapy treatment and Neupogen injection (a bone marrow stimulant which helps make white blood cells) my mother came to my house and ordered me to get dressed, we were going to shop for my children’s “Santa Claus” Christmas gifts. I had been so fatigued that it hadn’t occurred to me that it was time to do that. This was my first Christmas with breast cancer and my first Christmas as a single mother. So many things had changed and so many things had become so difficult. One thing that was constant was my family’s love and encouragement, and my mother’s selfless “filling in the gaps” on my behalf for my children, who were ages five and nine. I will never forget and will never allow my children forget the selflessness of both my parents and especially that of my mother, the best grandmother anyone could ever ask for. She has inspired me through her lifetime of giving to others, living her recipe for “Joy”, J-Jesus first, O-Others, Y-Yourself last, to launch our family foundation whose mission involves giving to families impacted by a cancer diagnosis. I am sure there are many mommies (or daddies, or guardians) like me who are tired, stressed both financially and physically, and need a helping hand. I am asking for your support with the campaign we are launching via to “fill in the gaps” that so many might have. With the coordinated efforts of other foundations and affiliations, we are identifying these families in our area and will prayerfully help to make their holiday season sweeter and brighter.

The Emily Morrow Home hardwood brand is allocating a portion of our proceeds from sales to this wonderful cause and invite you to join our campaign. If you’re interested feel free to email or message our family team at or 1-866-775-3877. The Kiker Morrow Finkell Foundation for Cancer Care will be receiving donations at P.O. Box 1465, Dalton, GA 30722 or via the PayPal link below.

Thank you,

Emily and family


Emily Morrow Home Hardwood Floors Through the Lens of 2018 | NWFA Hardwood Floors Magazine

Hardwood Floors through the lens of 2018, Emily Morrow Finkell for NWFA

Hardwood Floors, through the lens of 2018, as a whole, is looking very good. Turn on and watch any cable channel, advertisements and editorials in magazines, images in social media posts, walk through any furniture or interiors show, and you’ll see spaces infiltrated with wood, wood looks, finishes, as well as nods and winks to wood. What everyone loves about the look of hardwood is its ability to morph and change depending on the style of its surroundings…as well as for its ability to immediately update and transform a space simply when and where it’s installed.


What’s new in hardwood flooring is going to come as no surprise when I say it but you still need to hear it…can you me when I say ”GRAY” is still important in interiors and hardwood flooring?…while it’s not the only important color going into homes in 2018, it is still among the most important colors influencing what goes into homes, that includes chic whites, muted taupes, mushrooms, and of course warm taupe as the major players in the interiors world in the backdrop as the quiet blank canvas. This gray movement has been growing over the past ten years, making a slow and steady climb into mainstream product development for runway, hospitality, contract and home fashions. Barnwood grays, gray-beiges and taupes stretch from rustic to refined in appearance, making the color an ideal solution for bridging old to new and updating spaces.


Whites, off whites and blank canvas tans are all the rage today both in European design as well as USA. In recent trips to various design firms, many of their showroom spaces feature hardwood flooring that can be best described as “Belgian linen” in color, what I’ve stated in years past as the perfect blank canvas on which a great design plan can happen. These light pale neutrals are inspired from not only coastal design aesthetics but also from the Danish design trend known as “Hygge” which means “coziness and comfort”. In early 2016, I listed “Hygge” as a mega-trend for the year. Not only has “Hygge” been a mega trend, it’s also a concept everyone around the world can live with. Associated with “hygge” is another important but lesser-known concept, “lagom”, which means “not to much, not too little, but sufficient”. Both concepts are rooted in the Scandinavian design world and fall into the wants and desires we all have as consumers to be comforted but also to be to reflect our interests and level of sophistication.


In addition to color and styling there are all-important global catalysts that help establish and set the biggest of trends. For example, world travel, aka “wanderlust”, is one specific catalyst that is driving many of these gray, taupe, white and off white wood trends. Today it’s somewhat passe’ to exhibit “conspicuous consumption”, yet it is widely accepted to show off around-the-world travels via social media posts. More and more, university students are taking semesters or summers abroad for college credits and are getting exposed to heritage sites around the world, edging up their taste for the exotic-aesthetics from the ordinary. I, for one, can attest that travel is one of the best ways to become inspired and understand how important it is to see the world to have better understanding of various world sites as design inspiration. “Wanderlust” in wood trends can be best seen in the European-style dramatic widths, lengths and thicknesses which, once seen, is next to impossible to trade down to the merely mundane formats or “faux wood” flooring, hence the “monstro-scale” wood planks shown and seen at international shows and expos. It is possible to bring these looks home, affordably and from domestic sources, if you’re willing to do some research into its origins.

Besides gray-based neutrals, there are some seriously exciting ingredients to consider for 2018 hardwood flooring. For example, technology and history are colliding in the field of hardwood floors in a way that is allowing an introduction and influx of floors that are continuing to be wider and longer than in the narrow strip orange-red prefinished engineered floors of twenty years ago. For 2018, look to see more options of these larger formats to accentuate the wide open spaces of homes. As we’ve witnessed the right-sizing of homes square footage over the past decade, homes with open layouts have also become one of the top five must-haves, along with hardwood floors for those in the market for a new home. Open layouts are nice until the homeowner tries to transition their flooring type from space to space, unless of course it’s hardwood floors, which flows seamlessly from front door to the back. What makes wide and long hardwood floors the most desired format is the fact that they essentially expand the spaces visually by reducing the number of joints, end to end and side to side. With larger boards, the human eye can see more of the beautiful part of the hardwood which is the wood grain and its natural appeal as a living material. Whether the flooring is dark or light, heavily scraped, cracked or smooth and refined, the wood’s beauty lies in its ever-growing value over centuries.


A major important hardwood trend to expect to see more of in 2018 is intricate parquetry installations such as herringbone. In recent trips touring castles and chateaus in both England and France, there was an abundance of centuries’ old interiors with herringbone hardwood floors which offer an appealing “look of richness” to American consumers due to the fact that they add flair and panache to an otherwise simple installation. As the economy continues to grow and housing market expands, we also know that homeowners are turning to the trade professionals for their expertise. Many times professionals, whether it’s installers or designers who work with installers, they will put their “signature touch” on their projects, setting them apart so to speak, by doing what is difficult and outside the norm. Herringbone hardwood floors are not easy to make nor are they easy to install but the effect is quite grand. It would not do the trend justice to describe it merely as “parquet” but it is important to raise awareness that “parquet”, or “wood veneer patterns” are now gaining popularity. To give the trend a generalized label, perhaps the best description is “geometrical patterns in wood”, such as herringbone, squares, triangles and more. It offers an expensive look and is relatively easy to install because it goes down very much like tile, adding instant class and richness to interiors. Parquetry utilizes smaller pieces of wood which might otherwise be wasted.


Overall, the best summarization for 2018 is that there will be a continuing refinement and expansion of harder to achieve hardwood visuals, which essentially includes layers of multi-step “hand-touched” effects, parquetry and sawn, cracked or crackled visuals in chalky-matte finishes of warm grays, neutral-whites and driftwood or barnwood grays, just reinvented to feel fresh and new…be assured though, like our desire for authenticity, these most sought after flooring will still be hardwood floors, with a careful layering of subtle-hued hand-knotted and tufted rugs.


Emily Morrow Finkell is CEO of EF Floors & Design in Dalton, Georgia and can be reached at emily@emilymorrowhome.

authentic luxury detail cracks


Emily Morrow Finkell, Design Spectator: Falling in love at  High Point

Emily Morrow Finkell, Design Spectator: Falling in Love at #HPMKT2017, by Design Spectator

This fall I fell in love about a hundred times. One of the times it happened while I was standing in the gorgeous High Point Market showroom at Currey & Company with my husband where we were stopped in our tracks to stare open-mouthed at a stunning red coral, pearl and gold leaf chandelier called the “Chimera Chandelier”. I have no idea where I would use it, nor if it would be practical given how unique and “nichey” it is, but I literally stood there beneath it and was awed by its unique beauty and unusual use of materials. In seconds, I was contemplating places in our home where I could change everything around to make a place for it…hmmmmm…how to make it work…it was exciting to consider the possibility.

Meet the “Chimera Chandelier” by Currey & Company and coming soon to

The Chimera Chandelier is made of red coral, strands of pearls, highly polished shells and gold leaf.

A detail of the workmanship and jewelry effect of this chandelier by Currey & Company at Fall High Point Market.
What is it about seeing something so special that is moves someone to a feeling of “I must have that”? In the spirit of Malcolm Gladwell’s books… “Blink”, in a split second the mind processes what it perceives to be “superior” and “Outliers” is based on “10,000 hours” of deliberate practice of a particular thing. In his books he speaks of hockey, tennis, The Beatles and even the height of past US presidents…today let’s expand it in the context of how many impressions we are hit with in any given day as designers and creatives. Think about it…how many impressions are you experiencing within one day’s time…on Facebook, Instagram, Pinterest, Tumbler, Twitter, television, digital news feeds and more…we are all receiving constant stimulation to the point that we all are actually becoming desensitized to it. How in this over-stimulated environment does one capture one’s attention in the midst of so much “noise”? In a nutshell, you have to have some important ingredients…begin with the “wow factor”, throw in a little “fashion-statement, a pinch of practicality, and overall ease in accessing it” and you certainly have captured my attention, which is truly hard to get.

If there was one standout trend, if it is a trend per se… (maybe it is more like a movement than a trend)…it is this, the look can be best described as “maximalist” or as my friend Brownlee Currey of Currey & Company said, “Flippantly I call it the LA Decorator Boyfriend look…which includes the loud botanical prints that we are seeing everywhere, saturated greens, saturated reds, it is highly, highly decorated…the interesting part is that there’s a mid century harvest conversation going on but it really is a mix of the late 30’s to the 60’s, from a period point of view, it includes a cluster of mid century activities going on within this story, with deco, mid-century 60’s modern, it’s all going into this bucket.” My preferred name for it is “Deco-Disco” design aesthetic…it pretty much covers the look and periods.

Brownlee recently quoted an unnamed designer who said “minimalism is for someone who has no taste”. Always one of our first stops at market, Brownlee Currey of Currey & Company always hits the heart of what’s next in design. Thank you for always giving so much Inspo-Info and for your hospitality!

Last month I interviewed Leatrice Eiseman for Floor Covering Weekly and she described the color palette for this trend as a “color clash”…and taking liberties with her label, I think the trend is easily described as a “style clash”…but don’t let the word “clash” fool you. It’s not knocking the trend.

“Color Clashing” at its finest in this vignette at High Point by Missoni.

Beyond the “Deco-Disco” (or “LA Decorator Boyfriend”) look at Currey & Company, there was a significant flourish of gold everywhere we looked. Metallic gold to be specific, although there was a little “harvest or saffron gold”, but it was easily outweighed by the massive amounts of metallic gold leaf and “patinaed” gold effects. Many showrooms made their style statement with a heavy-handed use of gold and yet it felt “right”…as I already said, we are needing that “wow me” influence to get our attention. Black and white combinations with gold was a favorite among the showroom designers, as well as the ever-talked-about millennial pink, blush and warm off-whites paired with gold detailing. Gabby Decor’s showroom introduced some stunning pieces of furniture and accessories constructed of rattan, acrylic, chrome, matte ceramic, distressed wood and some “petrified wood” finishes. Gold fever has hit and it’s easily a trend that we will not see going away.

Gold on Gold on Gold: Phillip Morris Originals by Currey & Company “Ms. Poodle Lamp” available in both gold and pink finishes with an acrylic base. Gilded magnolia leaf laden wall was provided by Weston Farms.

Note well that as always with any trend, there’s always going to be that equal-and-opposite-end-of-the-spectrum trend. Dark toned woods were in abundance in case-good pieces and in table tops and walls. Each interpretation of the dark-toned wood offered something interesting to create a little texture. Face-sawn and crackled, side-scraped and white-filled cerusing all helped to enhance the overall visual of the dark wood finishes. In addition to these dark wood finishes, there were an equal balance of light wood finishes, many of which were painted white and distressed by crackling in the edges and corners giving a nod to the formerly popular “shabby chic” aesthetic. Perhaps we can expect to see more of this look in the coming year, keep your eyes open for more “flea market chic” to come in 2018. Gabby Decor did “Parisian flea market chic” best throughout their showroom in the IHFC Building at High Point.

Distressed and crackled white paint speaks to the “Parisian flea market chic” where shabby is tres chic, in Currey & Company’s HP Showroom.

Gabby Decor light fixture

Gabby Decor showcased many pieces of white crackled and distressed pieces in the essence of “shabby Parisian Flea Market Chic”

Once again, blue was a stand out among the many introductions…primarily because it just feels good and additionally because it works so well with many of the other major players in today’s marketplace, especially with cool-blue whites, with “silvery-frozen sparkle” and gold. Blue velvet is especially nice as it has so many wonderful connections to luxury. The magic combination was in the form of a “Chesterfield” tufted sofa in a luxuriously-plush navy blue velvet, found practically on every floor, this combo has the ideal ability to mix well with an endless list of styles and tastes. To wrap things up in a neat little bow, the magic, whatever the trend was, is made when something finds a home in multiple places and combinations. These are the trends that have staying power, and long shelf life in the sometimes-fickle marketplace.

“Deco-Disco” (“LA Decorator Boyfriend”) trend and “blue velvet” trend together made for a wow factor at Currey & Co.
Design Spectator | November 6, 2017 at 6:12 pm | Categories: Interior Design and More | URL:

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