DESIGN SPECTATOR: Colorful Conversation, Emily Morrow Finkell & Mark Woodman

Design Spectator: Colorful Conversation with Mark Woodman for Floor Covering Weekly October 11, 2016 issue, page 18.

Current title: Owner/President of mark woodman design+color llc
Past President Color Marketing Group

DS: What do you see as the next big color story for 2017? Where does gray rank in overall interiors, background as the “blank canvas”?
MW: I’m anticipating green as a big story. It’s more health-based and is an exciting change for consumers as it will not be just one green, but a range, from yellow-influenced to deep spruce. The dark values will be a refreshing surprise. They are cool and luxurious, natural and sturdy, so they accomplish a lot for one deep hue. We can’t deny the important influence that grey will continue to have, though. It is still being embraced by consumers and those that have already brought it into their living spaces will add its nuanced influence to other colors. The spruce I mentioned earlier, for instance, will have a silvery cast to it, as though a frost had blanketed an evergreen forest. In other hues, they will have a slightly muted appearance. They can still be strong, but pulled back slightly to embrace their grey side. White is going to continue to offer that “blank canvas,” along with grey, but will also come in more nuances. It’s the importance of undertone, to offer a non-white, white, that blends with other colors.

DS: Is there a color of the year story you do like or don’t agree with? Ex Sherwin Williams 2017 COTY “poised taupe” or Benjamin Moore 2016 “Simply White”?
MW: I think the paint manufacturers are offering well-considered stories behind their choices and I agree with each of them. What I find most interesting is that though there are different choices, “Poised Taupe,Violet Verbena,” etc. they have created an interesting palette of colors, that unbeknownst to them beforehand, work well together. They have subtle, neutral influences that speak to the times, and are evolving the greys with which we’ve been designing.

DS: What color “trends” do you plan to include in your upcoming design projects? And what do you like about working with them?
MW: Hmmm, this is interesting. I find so much of design is an editing process. And not just of choices, but of aspirations, and balancing what the client would truly love to come home to, with their comfort level. That said, I need to balance trend forward colors with real life, and what is actually available. (custom is lovely, but not often the reality) I have been a proponent of navy blue for some time and finally its time has arrived, and big! I love working with this rich hue that is classic, modern, natural, enveloping, and all sorts of good things. Christian Dior said, “Midnight blue is the only color that can ever compete with black.” and it’s a great observation. Midnight, or navy, has depth without fear, and richness in its darkness. Dark blues like midnight and navy stand perfectly on their own and practically define confidence.

A hue that often evades us is “camel.” For many, it is hard to define. It can’t be too yellow, or too red, but when you find it. it’s brilliant. I think it’s something to watch out for in future. From a menswear influence, to military looks, to “nude” colorings, camel hits all of the marks and I enjoy working with it. Wool textiles are perfect for it and it’s one of the times that I’ll have a paint matched to a coat! It is at once a classic, but used so seldom that it feels very modern and unique.

DS: Is there a specific color that you consider your “signature” color?
MW: Personally, it’s probably pink. It’s a healthy color that can also be daring and a little subversive. It’s just fun. Blush pink, with grey and chocolate, always feels fresh. Bright pink with navy and kelly green always has a prep vibe, and hot pink with black and white creates an almost Warhol graphic look. But pink is a tough sell. For my clients, though, my signature is more the “surprise color,” something they wouldn’t have considered, and getting them out of their shell into something different. It still needs to speak to them as individuals, so it could be almost anything. I recently worked a navy blue study in 95% gloss paint, and then introduced caramel, brown and rust. The client wasn’t expecting the caramel color and wouldn’t have considered it, until the surprise was shown with the other elements. Now it’s a favorite.

MARK, Thank you so much for your valuable insights! As always, it was a pleasure!

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Emily Kiker Morrow Finkell
CEO EF Floors & Design, LLC
Floor Covering Weekly Design Contributor “Design Spectator”
Emily Morrow Interior Design,
Professional Commercial & Residential Interior Design since 1989
Allied Member ASID
kikermorrow@gmail.com
emily.finkell@americanoem.com
https://theultimateguidetolivingabeautifullife.com/

 

 

Design Spectator: And the 2017 Color of the Year is…

Design Spectator: The 2017 Color of the Year is…

It’s that time of year when all the color experts are huddling together making their final decisions, taking the last votes on what will be THE 2017 Color of the Year. It seems as if there are so many colors of the month, color alerts and colors of the year that it’s hard to discern which ones really are the most relevant.
Let’s start with some of the higher profile color experts…names and entities we all have heard of…Pantone, Color Marketing Group, Benjamin Moore Paint and Sherwin Williams paint…then zero in to the floor covering industry’s only color of the year to date, Shaw Floors.

The underlying purpose for designating any color of the year is to give a platform on which one can speak about the virtues, importance, and marketability of that particular color for a brand or product. With that in mind, I personally believe a COTY should be one that is currently running line and not something too far out in forecasting timeline that it looks or feels “lost” among the other colors in the marketplace at time of launch. It is difficult to explain why “Brand X” might choose a color to an “interiors” audience when it was most likely selected solely with “cosmetics” or “runway fashion” in mind. It’s another thing altogether when a company chooses gray, taupe or white because there’s been an abundance of those neutrals for years. There are still more Colors of the Year in taupe or gray because there are still so many new lines of furniture and accessories being launched at European and US furnishing markets which means they are still not only viable but quite salable as well.

For 2016, Pantone released two colors rather than just one, “Rose Quartz” and “Serenity” after years of their singular sensations, “Marsala” 2015, “Radiant Orchid” in 2014, “Emerald” in 2013, “Tangerine Tango” in 2012…and so on. The big names in paint like Benjamin Moore featured “Simply White” for their 2016 color and their pick in 2015 was “Guilford Green”, a silvery shade of sage. Sherwin Williams moved from their 2016 pick of “Alabaster,” and it’s “an understated and alluring hue of white,” according to Jackie Jordan, director of color marketing, to 2017 “Poised Taupe”…all basically neutral-neutrals.http://www.housebeautiful.com/design-inspiration/news/a6941/sherwin-williams-color-of-the-year-2017/.

Last year Sherwin-Williams chose “Alabaster” white as the Color of the Year and the 2017 winner is “Poised Taupe”. According to Sue Wadden, the director of color marketing for Sherwin-Williams,”It’s like gray and brown had a baby”. http://www.today.com/home/pantone-spring-2017-colors-t103095

 

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Sherwin Williams 2017 Color of the Year “Poised Taupe”

Shaw Floors began pronouncing their Color of the Year in fall of 2013 just in time for the 2014 January markets. The first was a very big color story then and now, “English Royal Navy”, and was featured on multiple shelter catalogs and publications as well as in the Shaw Floors Smart Home designs by Linda Woodrum interior designer for HGTV Smart Homes and Dream Homes. Shaw Floor’s choice in 2014 of “Navy Blue” was to signify the company’s long-standing “reliability, stability and commitment to remain a leader in fashion for the floors” which was critical then and now, then it was a world that was just healing from the recession. Since then, “Lady In Grey” was their choice for 2015 and White Hot for 2016…and our sources have stated that the 2017 choice will “definitely be colorful, not neutral”. I’m making some predictions as to what their new COTY will be: Either a mint green, leafy green or sea glass blue-green, all shown very prominently at High Point Spring 2016 in trend setting showrooms like Global Views showroom and Bungalow 5.

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What if the Design Spectator selected a Color of the Year for 2017? What would it be and why? Based on my travels and research at all of the international home furnishing shows and interior design expos, it is without a doubt a more colorful world than it was a year ago…a world where one cannot live without turning the corner of any given storefront window or shelter catalog and seeing this hue…that hue is blue…and even more specifically, “Nouveau Bleu”. Inspired both by great works of art as well as the recent discovery of a new color, the first new blue in over 200 years, known by scientists as “YInMn Blue”, “Nouveau Bleu” is vibrant and can work with dozens of other color families beautifully. After touring a few of my favorite art museums, the Metropolitan, the Louvre and most recently The National Gallery Museum in DC, I found myself immediately drawn to the great works of art by Van Gogh, Renoir, Cezanne and Gaughin who worked with incredibly vivid colors, especially blue. The interiors and the fashion worlds certainly are finding inspiration within the same color palettes as the artists. When polled on “favorite colors” blue often tops the list and it’s no surprise why. It feels good the very split second you see it.
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Bungalow 5
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Barclay Butera for Eastern Accents
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Barclay Butera for Eastern Accents
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KBIS 2016 vanity in the Kohler Showroom

High Point Spring 2016 Bungalow 5 Showroom

https://shawfloors.com/inspiration/inspiration-trends/shaw-color-of-the-year

Without any reservations, the Design Spectator’s Color of the Year for 2017 is “Nouveau Bleu”…. Based on my travels and research at all of the international home furnishing shows and interior design expos, today is without a doubt a more colorful time in our world…a world where one cannot live without this hue…and that hue, “Nouveau Bleu” was inspired both by great works of art as well as the recent discovery of a new color, the first new blue in over 200 years, known by scientists as “YInMn Blue”. After several tours of my favorite art museums, the Metropolitan, the Louvre, The National Gallery Museum and Musee d’Orsay, I found myself immediately drawn to the great works of art by Van Gogh and many others who worked with incredibly vibrant shades of blue. The interiors world is certainly finding inspiration within the same color palettes as the artists Van Gogh, Gaughin, Renior among others

Nouveau Bleu

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http://www.newser.com/story/228247/whoops-chemists-stumble-on-1st-new-blue-in-200-years.html

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Shaw Floors Color of the Year 2016 “White Hot”
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Shaw Floors Color of the Year 2015 “Lady in Grey”

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Tory Burch’s The Blue Room

Pantone Color of the Year 2016 – Rose Quartz and Serenity

www.pantone.com/color-of-the-year-2016

http://www.countryliving.com/home-design/color/news/a38728/blush-trend/
Pantone

For the first time Pantone introduces two shades, Rose Quartz and Serenity as the PANTONE Color of the Year 2016. Rose Quartz is a persuasive yet gentle tone that conveys compassion and a sense of composure.


  http://www.pantone.com/color-of-the-year-2013

Top 10 Colors: Spring 2016 Pantone Fashion Color Report – from …

www.pantone.com/pages/fcr/?season=spring&year=2016&pid=11

Pantone

Top 10 Colors: Spring 2016 Pantone Fashion Color Report – from Pantone.com …… This continual cycle of redefining the pallet of the season or the year arises …

Pantone Color of the Year 2016 – Color Formulas, Guides & Standards

www.pantone.com/color-of-the-year-2016-color-standards

Pantone

PANTONE Color of the Year 2016 can be found in the following color systems: ROSE QUARTZ.

Pantone Color of the Year 2016 – Shop Merchandise

www.pantone.com/color-of-the-year-2016-shop

Pantone

Get your Pantone 2016 Color of the Year Merchandise in Rose Quartz and Serenity. Mugs, Notebooks, Color Swatches and more from Pantone.com.

The 2017 Sherwin-Williams color of the year is Poised Taupe. This …

https://plus.google.com/100171369140264676940/posts/9vS6W5AeEmj

EMILY MORROW – Shared privately

Aug 30, 2016 – The 2017 Sherwin-Williams color of the year is Poised Taupe. This timeless neutral is modern, classic and a beautiful balance of warm and cool. Source: Poised …

Pantone Color of the Year 2016 – images and social

www.pantone.com/color-of-the-year-2016-social

Pantone

Share Images and video of Rose Quartz & Serenity, Pantone’s 2016 Color of the Year. Read social media and follow the colorful trend conversation on …

Fall 2016 Pantone Fashion Color Report

www.pantone.com/fashion-color-report-fall-2016

Pantone

Fall 2016 Pantone Fashion Color forecast report from Pantone Color. New York Fashion Week Designers and fashion industry color trends.

Color of the Year 2016: Simply White | Benjamin Moore

m.benjaminmoore.com/promo/color-trends-2016/

Search. Search. Search0. Search, Colors · Media · Products · Stores. Benjamin Moore Color of the Year Simply White OC-117 …

Sherwin-Williams Just Announced the Color of the Year http://hsbu.us …

https://plus.google.com/109286920494156593360/posts/ijNtoGSpJCu

Aug 31, 2016 – Sherwin-Williams Just Announced the Color of the Yearhttp://hsbu.us/1RZcXSj. Sherwin-Williams Just Announced the Color of the Year

Color of the Year 2016 | Color Trends of 2016 | Benjamin Moore

www.benjaminmoore.com/…/benjamin-moore-color-trends-2…

Benjamin Moore & Co.

Meet the Color of the Year for 2016: Simply White. Add ambience, definition, texture, or focus with this color to get some of the newest 2016 Color Trends.

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